# Oxfam’s new DRTV ad shows the lifesaving power of the bucket

- Link: https://fundraising.co.uk/2017/06/22/oxfams-new-drtv-ad-extols-power-bucket/
- Published: 2017-06-22T07:40:53+01:00
- Author: Howard Lake

**Oxfam’s latest DRTV ad focuses on the lifesaving power of the simple Oxfam bucket.**

The iconic plastic bucket is a symbol of Oxfam’s practical approach and expertise
in emergency water provision. Its tightly fitting lid keeps dirt, germs and insects
out, and the tap lets you get water out without having to dip hands or bowls into
it.

It is made from durable plastic that does not degrade in harsh sunlight. Its curved
edges inside help stop bacteria accumulating. Its base is also designed to make 
it easy to carry on your head, recognising local approaches to gathering and conveying
water.

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## Just £3

The 60 second DRTV advert demonstrates what your contribution will help achieve.

![Child drinks dirty water in Oxfam DRTV advert](https://wfay6x.infiniteuploads.
cloud/2023/07/oxfam-bucket-appeal-drtv-ad-child.webp)

Photo: Oxfam GB

It begins with footage from the field, showing people drinking water that is clearly
filthy and disgusting. It then switches to a product demonstration by Oxfam spokesman,
Ian Bray, at the Oxfam warehouse which stores many of these buckets and other emergency
supplies.

Bray explains that dirty or polluted water kills 1,400 children every day. He then
asks the viewer to make a donation to pay for one bucket: just £3.

![Ian Bray demonstrates the Oxfam bucket in a DRTV campaign](https://wfay6x.infiniteuploads.
cloud/2023/07/oxfam-bucket-appeal-drtv-ad-ian-bray.webp)

Ian Bray demonstrates the Oxfam bucket

Hannah Davies, Marketing and Communications Officer of Oxfam said: “This simple 
innovation has saved lives and provided practical support for families around the
world – and it costs just £3. We want our supporters to know their £3 does make 
a real difference and that there are many tangible ways to tackle poverty. Together,
we can keep clean water flowing.”

The film was made by digital agency WPN Chameleon. Bob Nash, Creative Director at
the agency commented: “The Oxfam Bucket is an iconic design that says so much about
Oxfam’s decades of expertise in the area of emergency water provision. It is amazing
that such a simple an inexpensive item can really save lives, but it does exactly
that every day around the world.”

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