# The four big supermarket charity token schemes

- Link: https://fundraising.co.uk/2017/06/21/four-big-supermarket-charity-token-schemes/
- Published: 2017-06-21T08:30:23+01:00
- Author: Melanie May

**Sainsbury’s is once again asking customers to vote for their store’s new local
charity partner for 2017/18, so here’s a look at the big supermarket charity token
schemes, as well as some of the other similar schemes other on offer.**

 

 

## Advertisement

 

> We're nominated [@sainsburys](https://twitter.com/sainsburys?ref_src=twsrc%5Etfw)
> Local Charity of the Year in Leigh *Pls vote* & RT [https://t.co/n5NyWFI7WO](https://t.co/n5NyWFI7WO)
> [pic.twitter.com/YsqRSAIGs2](https://t.co/YsqRSAIGs2)
> — Dogs for Good (@DogsForGoodUK) [June 19, 2017](https://twitter.com/DogsForGoodUK/status/876881017935736833?ref_src=twsrc%5Etfw)

 

#### Sainsbury’s Local Charity of the Year

 

The [Local Charity of the Year](https://www.sainsburyslocalcharity.co.uk/) scheme
has run since 2009 with over £13 million raised so far. The goal is to donate more
than £400m to charity by 2020. This year, the scheme’s ninth year, Sainsbury’s expects
to raise around £2m for more than 1,200 new charities. Each year, representatives
from local charities are able to nominate their organisation, with Sainsbury’s staff
from each branch then shortlisting them down to three. To choose their store’s [2017 Local Charity of the Year partner](https://fundraising.co.uk/2017/06/21/sainsburys-launches-search-201718-charity-partners/),
customers are currently being asked to choose from their store’s local shortlisted
charities by voting online or in-store with the winning charity partners to be announced
on 10^(th) July.

 

 

 

> There's still time to vote for us before 30 June. Remember to vote for Beyond 
> The Horizon Charity. [@Asda](https://twitter.com/asda?ref_src=twsrc%5Etfw), Shirley
> [#charity](https://twitter.com/hashtag/charity?src=hash&ref_src=twsrc%5Etfw) [#Asda](https://twitter.com/hashtag/Asda?src=hash&ref_src=twsrc%5Etfw)
> [#giving](https://twitter.com/hashtag/giving?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/dUNOKnPx4b](https://t.co/dUNOKnPx4b)
> — Beyond The Horizon Charity (@BTH_Charity) [June 17, 2017](https://twitter.com/BTH_Charity/status/875961226496528389?ref_src=twsrc%5Etfw)

 

#### Asda Community Life programme Chosen by You

 

Asda’s [green token scheme](https://www.asdafoundation.org/applying-for-funding/chosen-by-you-given-by-us)
provides funding for local charities and good causes nominated by Asda customers
and colleagues. So far this year, it has raised over £3 million, with 2017 also 
seeing a £1 million investment from the [Asda Foundation](https://www.asdafoundation.org/),
which will support over 10,000 local charities and good causes within the Asda Mile
of local stores or depots.

 

 

 

> Do you shop at Waitrose Trinity Square? We’re one of the Community Matters charities
> throughout June – ask for a green token at the checkout [pic.twitter.com/xvigvzpMHp](https://t.co/xvigvzpMHp)
> — Juno Women's Aid (@junowomensaid) [June 14, 2017](https://twitter.com/junowomensaid/status/874926416139341824?ref_src=twsrc%5Etfw)

 

#### Waitrose Community Matters

 

Since its launch in 2008, Waitrose’s [Community Matters](http://www.waitrose.com/content/waitrose/en/home/inspiration/community_matters.html)
green token scheme has donated £14 million to local charities chosen by customers.
Shoppers are given token at the checkout, which they place in the box of the good
cause they would most like to support. The more tokens a cause gets, the bigger 
the donation they receive. Each month every Waitrose branch donates £1,000 (£500
in Convenience shops) between three local good causes chosen by customers.

 

Every three months, Waitrose.com also shares a Community Matters donation of £25,000
between three national charities that customers have the opportunity to vote for
at the checkout when they shop at Waitrose.com.

 

 

 

> Help to get [#EveryChildWild](https://twitter.com/hashtag/EveryChildWild?src=hash&ref_src=twsrc%5Etfw)
> in south Oxon with @Tesco_SouthEast Bags of Help blue tokens in [#Didcot](https://twitter.com/hashtag/Didcot?src=hash&ref_src=twsrc%5Etfw)
> and [#Cholsey](https://twitter.com/hashtag/Cholsey?src=hash&ref_src=twsrc%5Etfw)
> stores – thank you! [pic.twitter.com/14jrBRm9Nd](https://t.co/14jrBRm9Nd)
> — BBO Wildlife Trust (@BBOWT) [June 2, 2017](https://twitter.com/BBOWT/status/870536214268530688?ref_src=twsrc%5Etfw)

 

#### Tesco Bags of Help

 

So far over £27 million has been invested into local projects through Tesco’s [Bags of Help](https://www.groundwork.org.uk/Sites/tescocommunityscheme/pages/Category/the-tesco-bags-of-help-programme-tes2)
token scheme, which lets customers choose where the money raised from the 5p bag
charge should go. Customers are given a token at the checkout to use to vote for
their favourite of three community projects in each local area. The projects change
every other month, and at the end all three projects receive funding in each local
area. The amount of funding available for individual local projects ranges from 
£1,000 to £4,000, and the scheme is administered by Tesco and [Groundwork](https://www.groundwork.org.uk/).

 

**Other supermarket schemes helping local causes:**

 

> Community Alert – Co-op Community Fund – vote MyTIME enabling respite for young
> carers [https://t.co/NMPAQt8rBu](https://t.co/NMPAQt8rBu) [#CarersWeek](https://twitter.com/hashtag/CarersWeek?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/D7WYDPCc7E](https://t.co/D7WYDPCc7E)
> — MYTIME Young Carers (@mytime_charity) [June 15, 2017](https://twitter.com/mytime_charity/status/875362292782772224?ref_src=twsrc%5Etfw)

 

#### Co-op Community Fund

 

Slightly different, rather than tokens, Co-op donates 1% of what customers spend
on selected own-brand products and services to local causes through its [Local Community Fund](https://www.coop.co.uk/local-community-fund).
Money raised through carrier bag sales also go into the fund and customers who are
members can also choose which local cause they want their 1% to go to. So far, more
than £14 million has been raised. Local causes can apply to participate in the Fund,
with Co-op choosing up to three projects to support in each community over a giving
period of usually six months. The next round of applications will open in late June.

 

 

 

> Please help us receive support from [@lidl_ni](https://twitter.com/lidl_ni?ref_src=twsrc%5Etfw)
> Community Works. Complete the online form [https://t.co/fU7EhRe2Rc](https://t.co/fU7EhRe2Rc)
> [#LidlCommunityWorks](https://twitter.com/hashtag/LidlCommunityWorks?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/QQtLXb0KzE](https://t.co/QQtLXb0KzE)
> — Brain Injury Matters (@BrainInjMatters) [May 19, 2017](https://twitter.com/BrainInjMatters/status/865491424174759938?ref_src=twsrc%5Etfw)

 

#### LIDL Community Works NI

 

[LIDL Community Works](http://www.lidl-ni.co.uk/en/lidl-community-works.htm) asks
people to nominate a local cause or project that they think deserves funding. These
are whittled down to a shortlist of three for each of LIDL’s 38 Northern Ireland
stores, before customers vote to decide which one should receive £4,000, with the
two runners up receiving £1,00 each. Now in its fourth year, LIDL Community Works
has [£228,000 to invest](https://fundraising.co.uk/2017/05/22/lidl-community-works-relaunches-2017-228000-funding-pot/)
in this year’s programme.

 

 

 

> We have been chosen as part of the East of England Co-op's token scheme – vote
> for us at your local store! [pic.twitter.com/X0NPB53dwa](https://t.co/X0NPB53dwa)
> — St Helena (@StHelenaHospice) [March 31, 2017](https://twitter.com/StHelenaHospice/status/847833616969105410?ref_src=twsrc%5Etfw)

 

#### East of England Co-op token scheme

 

The East of England Co-op also supports local communities by running a [token scheme](https://www.eastofengland.coop/community/how-we-can-support-you/token-scheme)
across its food stores that gives local good causes a share of a £1,000 donation
every three months. The funding is split into donations of £500, £300 and £200, 
depending on the number of tokens customer have given each local cause. Local causes
can [apply to be considered](https://www.eastofengland.coop/tokenscheme) for the
scheme online but must be an East of England Co-op member.

 * **[Record 220 organisations to take part in today’s City Giving Day](https://fundraising.co.uk/2017/09/26/record-220-organisations-take-part-todays-city-giving-day/)**(
   26 September 2017)
 * **[Inaugural GivX awards celebrate top 25 UK community investors](https://fundraising.co.uk/2017/10/16/inaugural-givx-awards-celebrate-top-25-uk-community-investors/)**(
   16 October 2017)
 * **[14 corporate partnerships helping good causes around the UK](https://fundraising.co.uk/2017/10/20/14-corporate-partnerships-helping-good-causes-around-uk/)**(
   20 October 2017)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)
