# £2.3 million donated on JustGiving over London Marathon weekend - Link: https://fundraising.co.uk/2017/06/05/2-3m-donated-justgiving-london-marathon-weekend/ - Published: 2017-06-05T22:56:21+01:00 - Author: Howard Lake **JustGiving reports that it handled £2.3 million in donations over the weekend of the London Marathon in April, an increase of 11% on the previous year.**   Overall, the 13,000 runners who used JustGiving as their fundraising platform for the London Marathon 2017 raised a total of £22.9 million for charities and good causes, an increase of 3% on the previous year. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)   The figures were announced by Keith Williams, General Manager ofJustGiving, at the Institute of Fundraising’s Community Fundraising Conference 2017 in London.   ## London Marathon pages outperform other marathons   Williams revealed that London Marathon runners typically raise more on the site than [participants in other marathons](http://pages.contact.justgiving.com/Events/). The average amount raised by a London Marathon runner on JustGiving was **£1,919**, an increase on **6%** on the previous year.    The average page value of other marathon events on the site is of **£1,226**.   At the peak of activity, JustGiving was processing three donations every second. A record (at that point) 16,000 people were using the site at the same time. A total of 1.4 million people visited the site during the weekend.   [Mobile continues to dominate activity on JustGiving](https://fundraising.co.uk/2013/04/23/mobile-traffic-dominates-justgiving-london-marathon-day/). During the day of the London Marathon itself, 88% of its traffic came from mobiles.   ## What makes a successful fundraising page?   Williams told delegates that the most successful fundraising pages on the platform had a combination of three traits.   ### 1. Start early   Fundraisers start early. People who create their page 107 days before the race raise an average of just under £250 more – with a page average total of £2,166.   Some charities are already starting their 2018 London Marathon campaigns. For example, WellChild has launched its [Marathon Campaign Hub](https://www.justgiving.com/campaigns/charity/wellchild/lm18) to bring together all their marathon runners and their totals in one place.    ### 2. Use the platform’s features   Successful fundraisers use more of JustGiving’s toolbox of fundraising features, specifically, and in order of importance:   * JustGiving’s Mobile app * setting a fundraising target * adding a profile picture * posting photos.   People that use all four features raised **198% more** than those who used none.   ### 3. Use JustTextGiving   On average, fundraisers who used [JustTextGiving](https://fundraising.co.uk/2011/06/29/donate-charity-using-039justtextgiving039-vodafone/) with their traditional fundraising page raised £200 more than those who did not use this option.       ## Donations following Manchester attack set new record   JustGiving subsequently experienced heavy use following the establishment of the [We Love Manchester appeal](https://fundraising.co.uk/2017/05/24/british-red-cross-sets-emergency-appeal-fund-following-manchester-arena-attack/) by the British Red Cross and Mayor of Manchester following the terrorist bombing last month.   The site handled 36,000 concurrent visitors who were donating a total of £200 a second to support the families and victims.    Keith Williams commented that this involved a peak donation of seven donations a second, adding “this broke all our previous records”. * **[Over £20 million raised by 2019 London Marathon runners on JustGiving](https://fundraising.co.uk/2019/04/29/over-20m-raised-by-2019-london-marathon-runners-on-justgiving/)**( 29 April 2019) * **[Virgin Money & Mencap announce partnership to bring people together through sport](https://fundraising.co.uk/2019/06/18/virgin-money-mencap-announce-partnership-to-bring-people-together-through-sport/)**( 18 June 2019) * **[£7.8 million available from London Marathon Charitable Trust to encourage physical activity](https://fundraising.co.uk/2020/02/04/7-8m-available-from-london-marathon-charitable-trust-to-encourage-physical-activity/)**( 4 February 2020) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)