# War Child launches gaming campaign to raise funds & awareness

- Link: https://fundraising.co.uk/2017/05/15/war-child-launches-gaming-campaign-raise-funds-awareness/
- Published: 2017-05-15T10:38:35+01:00
- Author: Melanie May

**War Child has launched GameOn, a gaming movement aimed at encouraging more studios,
developers, publishers and gamers to get involved in fundraising for the charity.**

 

[GameOn](https://www.warchild.org.uk/war-child-gameon) aims to get the gaming industry
and players raising funds for the charity through a variety of ways including developing
new games and fundraising through gaming challenges. [War Child](https://www.warchild.org.uk/)
has collaborated with over 50 studios and developers so far on a variety of games
and downloadable content, including industry figures Tim Shafer, Rhianna Pratchett,
Kareem Ettouney, and Randy Pitchford.

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Gamers are asked to ‘get your game on’ by coming up with an original gaming challenge,
and play either singly or multiplayer, on- or offline to raise funds for the charity.

 

War Child has a strong history of working with the gaming industry to raise awareness
and funds. The inaugural [Armistice](https://www.warchildarmistice.org/), the charity’s
first annual fundraiser, took place in 2016 and saw the charity work with games 
studios including [Blackmill Games](http://www.blackmillgames.com/), Steam, and 
Wargaming.net to encourage a day of peaceful gameplay to support children affected
by conflict. It raised $130,000 in eight weeks.

 

Other initiatives include a partnership with Sports Interactive that sees a percentage
of every copy of Football Manager sold go to War Child, and its HELP project, which
brings together developers, studios and gaming industry figures to raise funds.

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 * **[UNICEF UK announces its first official video game partnership](https://fundraising.co.uk/2023/04/21/unicef-uk-announces-its-first-official-video-game-partnership/)**(
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