# SEO copywriting: A content writing strategy

- Link: https://fundraising.co.uk/2017/05/12/seo-copywriting-content-writing-strategy/
- Published: 2017-05-12T16:56:18+01:00
- Author: Clywd Probert

[⌊Writing SEO friendly content⌉⌊Writing SEO friendly content⌉[

**Writing for a [charity blog](https://info.whitehat-seo.co.uk/blogging-for-charity-nonprofits)
or newsletter can be a bit of a challenge. The pressure can get even greater if 
you are asked to create content that is ‘SEO friendly’. What is that all about?**

SEO copywriting is all about writing in a way that is Google friendly. The idea 
is that is to get your article to appear on top of the search engines. Getting to
the top of natural search means that more people get to hear about your cause, come
to yoour website and eventually become donors and supporters. Writing for Google
is often considered by many as an overly complex thing, but it can be quite simple
if you have someone to guide you and you follow a structured plan.
Good website 
copy should be written in a way that is easy to understand and if it is done well
it can be one of the the most effective technique for on page SEO. You need to do
your research. You need to think about keywords and you need to think about the ‘
intent’ of the person who might be searching for the very thing that you are writing
about. There are techniques and tools to help you with all of this. You don’t need
to hire an [SEO services](https://www.whitehat-seo.co.uk/seo-services) company –
you can do a lot yourself.

**Note**: You can download this [free guide to SEO copywriting as an eBook here](https://info.whitehat-seo.co.uk/seo-copywriting-guide).

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[Read more about content writing for SEO….](https://blog.whitehat-seo.co.uk/seo-copywriting)