# Cancer Research UK asks people to Walk All Over Cancer with new campaign

- Link: https://fundraising.co.uk/2017/05/11/cancer-research-uk-asks-people-walk-cancer-new-campaign/
- Published: 2017-05-11T09:00:57+01:00
- Author: Melanie May

**Cancer Research UK has launched a new campaign to encourage people to raise funds
by walking a daily 10,000 steps during the month of June.**

 

The campaign follows March’s Walk All Over Cancer challenge, which also asked people
to walk 10,000 steps a day and raised £1million. The new [Walk All Over Cancer](http://www.cancerresearchuk.org/support-us/find-an-event/walk-all-over-cancer)
campaign has been developed by [Cancer Research UK](https://www.cancerresearchuk.org/)
and [Anomaly](http://anomaly.com/), with the campaign video directed by award-winning
music video director Nez, from [Pulse Films](http://www.pulsefilms.com/).

## Advertisement

 

The campaign focuses on people walking to the soundtrack of Nancy Sinatra’s ‘These
boots are made for walking’, and will be seen across satellite channels, video on
demand, radio, digital display and social media.

 

People can sign up on the event page and download motivational tools including a
wall chart, leader board and sponsorship form. The charity estimates that participants
will have walked 150 miles by the end of June ­– about the distance from London 
to Manchester.

 

Jo Cooke, director of brand, marketing and innovation at Cancer Research UK said:

 

> “Nancy Sinatra’s iconic song combined with Nez’s direction brings ‘Walk All Over
> Cancer’ to life and showcases how easy it is to fit some extra steps into your
> day. We wanted to give a fun and upbeat feel to the challenge to reflect the inspiring
> engagement we’ve received from participants sharing their experiences with us 
> on our social media channels.”

 

Other month-long fundraising challenge events offered by Cancer Research UK include
January’s Dryathlon and Sugar Free February.

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