# Donating prompts 63% to take further positive action, says IoF & YouGov research

- Link: https://fundraising.co.uk/2017/05/10/donating-prompts-63-take-positive-action-says-iof-yougov-research/
- Published: 2017-05-10T08:00:11+01:00
- Author: Melanie May

**Donating has a positive effect on the majority of people with nearly two thirds(
63%) of donors taking further positive action as a result, a report from the Institute
of Fundraising and YouGov has revealed.**

 

In addition, 43% of people who donate have changed their behaviour or felt better
or more positive as a result, according to the joint [IoF](http://www.institute-of-fundraising.org.uk/home/)
and [YouGov](https://yougov.co.uk/) report _[Insights on charity fundraising: Changes in knowledge, attitude, and action as a result of donating](http://www.institute-of-fundraising.org.uk/guidance/research/insights-into-charity-fundraising/)._

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YouGov surveyed 2,006 adults representative of all UK adults in February for the
report, which explores the impact on individuals of giving to charity.

 

Of all those donating:

 

 * 24% became regular givers
 * 22% talked about a cause or recommended a charity to friends or family
 * 22% supported, liked or followed the cause or charity on social media
 * 19% looked for more information about the cause
 * 17% signed up for a newsletter, joined a campaign or signed a petition
 * 16% gave time as a volunteer
 * 6% used one or more of the charity’s services

 

Women were significantly more likely than men to have taken many of these actions
as result of donating to charity. This included 35% talking to others about the 
charity, cause or issues, compared to 22% of men, and 28% taking action on social
media, versus 15% of men.

 

The research results also found that 43% of people had changed their behaviour or
felt more positive as a result of donating in the past.

 

The four most popular changes reported were:

 

 * 24% felt better or more positive afterwards
 * 15% became more knowledgeable about social issues
 * 11% became more aware of their health risks
 * 10% became more environmentally friendly

 

Age-wise, while people in the 18-29 age bracket are the least likely to become regular
givers following a donation with just 14% doing so, 40% talked to friends, colleagues
or family about an issue or cause. This is 18 percentage points higher than the 
national population. They are also significantly more likely than those of other
ages to have supported, liked or followed a cause or charity on Facebook, Twitter
or other social media (29%), looked for more information about the cause or charity(
28%) and given some time as a volunteer (22%).

 

The findings are the first set of results from the polling research conducted earlier
this year. Further findings are due to be published in a series of short reports
looking at fundraising and the views and experience of the public in May and June.

 

> After donating to a charity… [https://t.co/D55bnS0aoB](https://t.co/D55bnS0aoB)
> [#volsec](https://twitter.com/hashtag/volsec?src=hash&ref_src=twsrc%5Etfw) [#fundraising](https://twitter.com/hashtag/fundraising?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/G47cLKtxBO](https://t.co/G47cLKtxBO)
> — Chartered Institute of Fundraising (@CIOFtweets) [May 10, 2017](https://twitter.com/CIOFtweets/status/862239812237053952?ref_src=twsrc%5Etfw)

 

 

 

Daniel Fluskey, head of policy and research at the Institute of Fundraising, said:

 

> “Fundraising and the generosity of the public is vital for charities. But these
> remarkable findings show that supporting the causes we care about also has wider
> benefits for society and those donating. Whether going on to volunteer, signing
> a petition, learning about health risks, or just feeling more positive, giving
> to a cause you care about is a good thing for those donating, as well as charities
> in need of support.”

 

 

 

 * **Read the second report in this series:**

 

> [Don’t ask, don’t get: research finds 8 out of 10 people donate after being asked](https://fundraising.co.uk/2017/05/12/dont-ask-dont-get-research-finds-8-10-people-donate-asked/)

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