# Speedo launches global initiative to reduce accidental drowning

- Link: https://fundraising.co.uk/2017/05/09/speedo-launches-global-initiative-reduce-accidental-drowning/
- Published: 2017-05-09T13:37:10+01:00
- Author: Howard Lake

**Swimwear brand Speedo© has launched Swim Generation, a global initiative that 
aims to reduce accidental drowning worldwide through supporting life-saving projects.**

 

Swim Generation provides support in the form of funding, Speedo products, skills
and expertise to projects around the world. Charity partnerships have already been
established with organisations such as the Royal Life Saving Society (RLSS) and 
Centre for Injury Prevention and Research Bangladesh (CIPRB). It has already helped
partner organisations reach over 600,000 people.

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## 1,000 drown every day

 

According to the 2014 Global Report on Drowning from the World Health Organisation,
an average of 1,000 people drown every day. More recent findings reveal that over
60,000 children under the age of five drown every year.

 

 

 

![](https://wfay6x.infiniteuploads.cloud/2017/05/speedo-swim-generation-infographic.
jpg)

_Speedo stands up for drowning prevention (PRNewsfoto/Speedo)_

 

 

 

Through [Swim Generation](http://www.speedo.com/swimgeneration), Speedo hopes to
raise awareness and provide people with skills and knowledge to have a lasting impact
on drowning prevention.

 

Rob Brown, Head of Governance & Corporate Responsibility at Speedo International,
said: “We believe that the number of unintentional drowning deaths each year globally,
particularly these numbers among young people, is unacceptable. The great news is
that the majority of the accidents can be prevented. That’s why we’ve made our commitment
to work closely with some of the world’s most prominent water safety experts and
lifesaving organisations, helping to save thousands of lives across the world.”

 

## Small grants from RLSS

 

In the UK RLSS is offering a small grants programme via Swim Generation for members
and partners in 27 Commonwealth countries.  These partners can apply to RLSS to 
support the delivery of their water safety and drowning prevention initiatives.

 

 

 

> We're launching [#SwimGeneration](https://twitter.com/hashtag/SwimGeneration?src=hash&ref_src=twsrc%5Etfw),
> a global initiative to help reduce drownings worldwide > [https://t.co/93iygFFjtP](https://t.co/93iygFFjtP)
> Support with a re-tweet 👊 [pic.twitter.com/2WonqqEObi](https://t.co/2WonqqEObi)
> — Speedo UK (@SpeedoUK) [May 9, 2017](https://twitter.com/SpeedoUK/status/861893619401322496?ref_src=twsrc%5Etfw)

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