# JustGiving appoints Rooster PR to promote crowdfunding with storytelling

- Link: https://fundraising.co.uk/2017/05/03/justgiving-appoints-rooster-pr-promote-crowdfunding-storytelling/
- Published: 2017-05-03T08:44:59+01:00
- Author: Howard Lake

**Social fundraising platform JustGiving has appointed Rooster PR to manage its 
crowdfunding press activity. It will focus on the personal fundraising pages to 
raise awareness of the platform’s crowdfunding services.**

Working with the in-house team, led by JustGiving’s PR Director, Rhys Goode, Rooster
will share human interest stories with the national and regional UK media to drive
press coverage for the website and its users.

Rooster will use the platform’s data to discern trending campaigns, as well as monitoring
the news agenda, to find and promote compelling and successful [crowdfunding campaigns](https://www.justgiving.com/crowdfunding).

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## Campaigns since March

Since it was appointed in March, Rooster has already worked on several high-profile
stories, including:

·         JustGiving’s largest and fastest growing crowdfunding appeal ever, raising
over £500,000 in less than 24 hours for [17-year-old British F4 driver **Billy Monger**](https://fundraising.co.uk/2017/04/26/billy-monger-appeal-becomes-fastest-ever-justgiving-fundraising-campaign/)
who lost both his lower legs after a high-speed crash. (To date, the campaign has
raised £781,849 from over 18,000 supporters)

·         JustGiving’s second largest personal crowdfunding campaign which raised
an incredible £736,133 in memory of **PC Keith Palmer** following the tragic Westminster
attack.

·         The fundraising efforts in memory of British ultra-cyclist **Mike Hall**
who was killed during the Indian Pacific Wheel Race.

·         The campaign supporting 17-year old asylum seeker **Reker Ahmed** who 
was attacked in Croydon.

·         The fund for terminal 7-year old cancer patient **Filip Kwasny** whose
last wish was to be buried beside his late mother.

Rhys Goode, JustGiving’s PR Director, said: “We’re excited to combine our 15 years’
social giving experience with Rooster’s extensive PR expertise in the crowdfunding
arena to position JustGiving as the ‘one stop shop for fundraising’ and to continue
to grow the world of giving.”

Rooster’s Managing Director, James Brooke added: “We’re proud to have been appointed
to help [JustGiving] showcase what an incredible impact their crowdfunding pages
can make on peoples’ lives.”

 * **[Young social entrepreneurs start crowdfunding after free training programme](https://fundraising.co.uk/2017/05/08/young-social-entrepreneurs-start-crowdfunding-after-free-training-programme/)**(
   8 May 2017)
 * **[Matched crowdfunding can generate new support for arts & heritage organisations, says report](https://fundraising.co.uk/2017/10/13/matched-crowdfunding-can-generate-new-support-arts-heritage-organisations-says-report/)**(
   13 October 2017)
 * **[JustGiving health & medical campaigns double funds raised year-on-year](https://fundraising.co.uk/2017/10/20/justgiving-health-medical-campaigns-double-funds-raised-year-year/)**(
   20 October 2017)

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