# Legacy Foresight establishes in memory consultancy arm

- Link: https://fundraising.co.uk/2017/05/02/legacy-foresight-establishes-memory-consultancy-arm/
- Published: 2017-05-02T09:11:19+01:00
- Author: Howard Lake

**Charitable legacies analyst Legacy Foresight is now offering specialist consultancy
on in memory and tribute fundraising.**

Services available under the new consultancy arm include strategic development and
business planning, new product development, donor motivation research and in memory
donor journey/stewardship planning.

[Legacy Foresight](http://www.legacyforesight.co.uk) has worked with over 100 charities
since 1994 and is also providing services to a number of Dutch charity fundraisers.

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It is perhaps best known for its benchmarking service, Legacy Monitor, which has
been in operation since 1998, and now involves over 80 British not-for-profit organisations.

## In Memory Insight

It has also run the In-Memory Insight consortium research programme, which is now
entering its sixth year, working with 50 national and local charities.

This works to collect hard evidence to inform in memory fundraising strategies and
convince senior management of the value of in-memory giving. This year’s focus is
on the role of Funeral Directors and their significance in in-memory giving. New
members are invited to join each summer.

![Legacy Foresight logo](https://wfay6x.infiniteuploads.cloud/2017/05/legacy-foresight.
jpg)

## Kate Jenkinson

Kate Jenkinson has been appointed as Head of In-Memory Consultancy to lead the new
service. She has previously worked as an In-Memory Fundraising Manager and then 
strategic planner with Our Lasting Tribute, Whitewater and MovingThinking.

![Kate Jenkinson](https://wfay6x.infiniteuploads.cloud/2017/05/kate-jenkinson.jpg)

_Kate Jenkinson_

She said: “In-Memory Insight’s research has revealed that, despite growing interest
in this area, many charities are still facing under-resourcing and are operating
without a strategic plan in place for In-Memory. I’m excited to be at the forefront
of addressing this challenge in my new role with Legacy Foresight, adding my own
experience to their bedrock of expertise and unique research insight.”

Meg Abdy, Director at Legacy Foresight added: “In-Memory Insight has given us vital
insights on why and how people give in-memory – and some fantastic examples of how
charities are engaging with their in-memory supporters. We can now apply these learnings
directly to national charities and local hospices, to help create genuinely supporter-
led strategies.“

 

WATCH: Where next for legacies?

 

** Where next for legacies? ** from **[Legacy Foresight](https://www.slideshare.net/LegacyForesight)**

 * **[Giving tomorrow: legacy and in-memory fundraising of the future and the implications for fundraisers](https://fundraising.co.uk/2019/11/04/giving-tomorrow-legacy-and-in-memory-fundraising-of-the-future/)**(
   4 November 2019)
 * **[Stewardship a critical element of in-memory fundraising, research shows](https://fundraising.co.uk/2020/06/30/stewardship-a-critical-element-of-in-memory-fundraising-research-shows/)**(
   30 June 2020)
 * **[New award for funeral directors’ community support](https://fundraising.co.uk/2003/05/25/new-award-funeral-directors039-community-support/)**(
   25 May 2003)

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