# Graham Kelly joins Asthma UK as director of fundraising

- Link: https://fundraising.co.uk/2017/04/25/graham-kelly-joins-asthma-uk-director-fundraising/
- Published: 2017-04-25T09:00:41+01:00
- Author: Melanie May

**[⌊graham kelly⌉⌊graham kelly⌉[Asthma UK has appointed Graham Kelly as its new 
director of fundraising, effective as of 24th April.**

 

Kelly has more than 25 years’ fundraising experience, and has been a member of senior
leadership teams for the past 13 years. Most recently he was director of fundraising
at [Beating Bowel Cancer](https://www.beatingbowelcancer.org/), where he led the
charity to become the Institute of Fundraising Charity of the Year in 2015, having
doubled the charity’s gross income.

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Prior to this Kelly held fundraising roles at charities across the health, disability
and social care sectors including: [Whizz-Kidz](http://www.whizz-kidz.org.uk/), 
Age Concern, RNID and RNIB.

 

At [Asthma UK](https://www.asthma.org.uk/), Kelly will be responsible for the overall
development, direction and delivery of the charity’s fundraising portfolio including:
legacies, individual giving, gaming, trusts, major donors, corporates, innovation
funders, sporting events and community.

 

Kay Boycott, chief executive of Asthma UK, said:

 

> “Graham joins Asthma UK at a hugely exciting time, with our new strategy in the
> final stages of development that is set to put us on the path to increase our 
> reach and impact. I am delighted to welcome Graham and believe his breadth of 
> experience, including his delivery of stretching fundraising targets, strategic
> approach to change and grasp of technology and digital will help us take our fundraising
> to the next level. Graham has already outlined great ideas and new opportunities
> for Asthma UK and we look forward to seeing these realised.”

 

Kelly commented:

 

> “I am really pleased to be joining Asthma UK as director of fundraising and believe
> there is real potential at the charity to build on the great work already being
> developed. I’m excited to have the opportunity to work with the Asthma UK team
> to take fundraising forward for such a vital cause.”

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