# The 2017 Virgin Money London Marathon in numbers - Link: https://fundraising.co.uk/2017/04/25/2017-virgin-money-london-marathon-numbers/ - Published: 2017-04-25T10:20:51+01:00 - Author: Howard Lake **Here are some of the stats for the 2017 Virgin Money London Marathon.**   ## 1. Shelter   ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) **230** runners and a target of **£450,000**.   > Thank you SO much to the 230 runners who are raising £450,000 for Shelter from > today's [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw). > Enjoy your rest – you've earned it! [pic.twitter.com/xJTARkfq8k](https://t.co/xJTARkfq8k) > — Shelter (@Shelter) [April 23, 2017](https://twitter.com/Shelter/status/856167300738818048?ref_src=twsrc%5Etfw)       ## 2. Save the Rhino   **54** runners, **14** of them in rhino costumes.   > Our 54 [#rhinorunners](https://twitter.com/hashtag/rhinorunners?src=hash&ref_src=twsrc%5Etfw) > have now set off! Look out for our 14 costume-wearing rhino heroes [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/0tgO5ASlJY](https://t.co/0tgO5ASlJY) > — Save the Rhino International (@savetherhino) [April 23, 2017](https://twitter.com/savetherhino/status/856098280052273152?ref_src=twsrc%5Etfw)       ## 3. JustGiving   JustGiving reported that the majority of traffic to its site (**84%**) at lunchtime on the day of the London Marathon was coming in via mobile devices.   > 84% of traffic on [@JustGiving](https://twitter.com/JustGiving?ref_src=twsrc%5Etfw) > coming from a mobile or tablet right now [#londonmarathon](https://twitter.com/hashtag/londonmarathon?src=hash&ref_src=twsrc%5Etfw) > [#stats](https://twitter.com/hashtag/stats?src=hash&ref_src=twsrc%5Etfw) > — JustGiving Causes (@JGcauses) [April 23, 2017](https://twitter.com/JGcauses/status/856117705367310336?ref_src=twsrc%5Etfw)   It demonstrated some of the donations coming in:   > So many generous people giving to [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > runners right now on [@JustGiving](https://twitter.com/JustGiving?ref_src=twsrc%5Etfw) > [pic.twitter.com/TRcx4yFfCu](https://t.co/TRcx4yFfCu) > — JustGiving Causes (@JGcauses) [April 23, 2017](https://twitter.com/JGcauses/status/856131812246122496?ref_src=twsrc%5Etfw)   It also reported a peak of **3** donations per second:   > [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > runners sure are inspiring. SO many people showed their support. At peak yesterday, > there were three donations a second 👍👍👍 [pic.twitter.com/ceOQR8YLkh](https://t.co/ceOQR8YLkh) > — JustGiving (@JustGiving) [April 24, 2017](https://twitter.com/JustGiving/status/856549549510344704?ref_src=twsrc%5Etfw)   The total for the Marathon weekend on its site was **£4.5m** in donations. This includes non-Marathon related donations. **£2.3m** of this total was given to London Marathon runners’ causes, an **11%** increase on last year’s total.   > £4.5m donated to good causes on [@JustGiving](https://twitter.com/JustGiving?ref_src=twsrc%5Etfw) > over [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > weekend [https://t.co/yjxzPJOSm5](https://t.co/yjxzPJOSm5) [pic.twitter.com/qy5neKXt6j](https://t.co/qy5neKXt6j) > — JustGiving Causes (@JGcauses) [April 24, 2017](https://twitter.com/JGcauses/status/856473759548674048?ref_src=twsrc%5Etfw)       ## 4. Leonard Cheshire Disability   **90** runners are expected to raise **£200,000**.   ![Lorcan O'Mahoney ran for Leonard Cheshire Disability](https://wfay6x.infiniteuploads. cloud/2017/04/lorcan-omahony-london-marathon.jpg) _Lorcan O’Mahoney from the Isle of Man ran for Leonard Cheshire Disability in memory of his grandma._       ## 5. Record breakers   **39** Guinness World Records were set in the 2017 London Marathon.   > Thirty-nine [@GWR](https://twitter.com/GWR?ref_src=twsrc%5Etfw) were set at the > [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > on Sunday, more than ever before👉[https://t.co/qZHqYlnEmk](https://t.co/qZHqYlnEmk) > [#ReasonToRun](https://twitter.com/hashtag/ReasonToRun?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/1T5L1sb926](https://t.co/1T5L1sb926) > — TCS London Marathon (@LondonMarathon) [April 25, 2017](https://twitter.com/LondonMarathon/status/856876103520145411?ref_src=twsrc%5Etfw)       ## 6. Marathon app downloads   The official Virgin Money London Marathon app was downloaded to more than **292,116** devices – that’s more than one in 30 Londoners – with more than **73,000** concurrent users at peak times during the day. The app was ranked number one on the iOS store, as well as being listed as Android’s top free app.   The app featured an in-built tracking system which allowed family, friends and other spectators to locate up to ten of their favourite runners and keep up-to-date with their progress, as well as auto-track elite athletes – both throughout the race and via push notifications of their finish times.   ## 7. More marathons?   If you missed out on the London Marathon, or have got the bug and want more, there are at least **10** European capitals where you can sign up for a marathon in 2017.   > 10 European capitals where you can sign up for a marathon in 2017 [https://t.co/YilGj64hlH](https://t.co/YilGj64hlH) > — Standard News (@standardnews) [April 25, 2017](https://twitter.com/standardnews/status/856786107098333184?ref_src=twsrc%5Etfw)   And of course, the public ballot for the 2018 London Marathon is nearly open again:   > The public ballot for the 2018 [#LondonMarathon](https://twitter.com/hashtag/LondonMarathon?src=hash&ref_src=twsrc%5Etfw) > opens on Monday 1 May and closes at 17.00 on Friday 5 May👉 [https://t.co/6t1rCZZnch](https://t.co/6t1rCZZnch) > [pic.twitter.com/T192zJXJ8V](https://t.co/T192zJXJ8V) > — TCS London Marathon (@LondonMarathon) [April 26, 2017](https://twitter.com/LondonMarathon/status/857167332103401472?ref_src=twsrc%5Etfw)       * **Got any stats for your charity’s fundraising? Or online giving platform? Let us know in the comments below.** ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)