# GOOD Agency wins legacy project with Plan International UK

- Link: https://fundraising.co.uk/2017/04/08/good-agency-wins-legacy-project-plan-international-uk/
- Published: 2017-04-08T23:25:22+01:00
- Author: Howard Lake

**Plan International UK has appointed GOOD Agency to review and refresh its legacy
offering. **

 

GOOD Agency will focus on helping the charity achieve its aspirations for growing
legacy income by researching its legacy audience, and identifying existing and new
ingredients to refresh their proposition and offer.

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Annie Moreton, Strategy Director at [GOOD Agency](http://www.goodagency.co.uk) said:

 

“We’ve been working with Plan International UK on ‘Because I am a Girl’ and more
recently on their campaign to improve sexual health services in Uganda. We’re really
excited at the opportunity to communicate their life changing work to people considering
a gift in their will.”

 

Sophia Stylianou, Legacy Officer from Plan International UK said:

 

“The team at GOOD had clearly put their everything into the pitch. We were impressed
with their combination of process, strategy and creativity.”

 

The agency beat three other agencies, including the incumbent, in the pitch process.

 * **[Remember A Charity calls on political party leaders to support legacy giving](https://fundraising.co.uk/2017/06/08/remember-charity-calls-political-party-leaders-support-legacy-giving/)**(
   8 June 2017)
 * **[Final call to join Legacy Foresight’s In-Memory Insight research programme into funeral directors](https://fundraising.co.uk/2017/06/13/final-call-join-legacy-foresights-memory-insight-research-programme-funeral-directors/)**(
   13 June 2017)
 * **[Remember A Charity encourages people to #HaveYourSay with first national legacy tour](https://fundraising.co.uk/2017/06/28/remember-charity-encourages-people-haveyoursay-first-national-legacy-tour/)**(
   28 June 2017)

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