# Parkinson’s UK improves online donation journeys ahead of annual awareness week

- Link: https://fundraising.co.uk/2017/04/07/parkinsons-uk-improves-online-donation-journeys-ahead-annual-awareness-week/
- Published: 2017-04-07T10:12:39+01:00
- Author: Howard Lake

**Support and research charity Parkinson’s UK has improved the online donation experience
on its website for new and existing supporters, in time for Parkinson’s Awareness
Week which runs from 10 – 16 April.**

 

The new donation journeys include a wider range of payment options across multiple
devices.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

The charity worked with digital product studio [Addition](https://addition.london/),
part of strategic creative agency WPN Chameleon, to undertake the development, which
is part of its ongoing digital transformation strategy.

 

 

 

![Parkinson's UK donation journeys - before and after](https://wfay6x.infiniteuploads.
cloud/2017/04/parkinsons-uk-supporter-pathways-2.jpg)

_Parkinson’s UK donation journeys – before and after_

 

## First phase

 

 1. [Parkinson’s UK](https://www.parkinsons.org.uk/) had already gathered insights 
    into their online supporters so Addition began by reviewing these.
 2. In addition the agency conducting its own research into existing donation traffic,
    together with supporters and key stakeholders.
 3. This yielded a device responsive prototype, which was tested with Parkinson’s UK
    supporters.
 4. Taking on board user and stakeholder feedback, Addition iterated the solution until
    the team at Parkinson’s UK were happy to sign off; this was the first phase of 
    the project completed.

 

## Second phase

 

 1. The next phase involved the Addition design team creating a look and feel consistent
    with the design work being undertaken on the main Parkinson’s UK site.
 2. Once design was agreed, the HTML and CSS implementation that followed was produced
    on a custom version of Addition’s donation platform. Payment processing is handled
    through Braintree, integration with Raiser’s Edge and Adestra MessageFocus.
 3. The [new donation pathways](https://donate.parkinsons.org.uk/single-donation/step1)
    were launched a week ahead of Parkinson’s Awareness Week.

 

 

 

![Parkinson's UK new thank you page](https://wfay6x.infiniteuploads.cloud/2017/04/
parkinsons-uk-supporter-pathways-thank-you.jpg)

_Parkinson’s UK new thank you page_

 

 

 

Julie Dodd, Director of Digital transformation and Communication, Parkinson’s UK,
said:

 

“We’re expecting significant further growth in digital-led income as a result of
the work we’ve done on the new donation funnel in collaboration with Addition”.

 

Louise Ryan, Head of Digital Product Development, Addition, added:

 

“As well as increasing donation revenue, a key requirement was to improve data automation
into Raiser’s Edge. Data security and integrity is incredibly important and always
a priority concern with the donation systems we create.”

 

## Supporter pathways seminar

 

![Supporter pathways by WPN Chameleon](https://wfay6x.infiniteuploads.cloud/2017/
04/supporter-pathways-wpn-chameleon.jpg "supporter-pathways")

 

WPN Chameleon are sharing some of their [expertise in donor journeys](http://wpnchameleon.co.uk/supporter-pathways)
in a free seminar on 10 May in London at NCVO.

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)