# Daily Telegraph Christmas appeal raises almost £150,000 for Blue Cross

- Link: https://fundraising.co.uk/2017/04/05/daily-telegraph-christmas-appeal-raises-almost-150000-for-blue-cross/
- Published: 2017-04-05T00:32:56+01:00
- Author: Howard Lake

**The Daily Telegraph Christmas charity appeal 2016 has raised £149,701.19 for Blue
Cross, one of three charities supported.**

 

The animal charity was selected along with Heads Together and Roald Dahl’s Marvellous
Children’s Charity.  The newspaper picked the charities as “organisations of proven
effectiveness, and causes which have the potential to make significant strides in
their particular specialisms.”

## Advertisement

 

Each benefited from being featured in a number of articles over the two-month-long
appeal period, together with overt appeals for donations from the newspaper.

 

[Blue Cross](http://bluecross.org.uk) received front page coverage and a double-
page spread about its animal hospital in Victoria, central London.

 

Julia McKechnie-Burke, Director of Fundraising, Marketing and Communications at 
Blue Cross said:

 

“We are deeply grateful to the Daily Telegraph for choosing Blue Cross as one of
its beneficiaries for their Christmas Appeal. They have enabled us to showcase the
vital work we do and raised invaluable funds allowing us to help even more abandoned,
sick and injured pets each year.”

 

The 2015 Telegraph Christmas appeal raised a total of over £680,000, once Gift Aid
was reclaimed.

 * **[FT Seasonal Appeal open for applications until 10 April](https://fundraising.co.uk/2019/04/03/ft-seasonal-appeal-open-for-applications-until-10-april/)**(
   3 April 2019)
 * **[5 outlets for positive news](https://fundraising.co.uk/2019/05/03/5-outlets-for-positive-news/)**(
   3 May 2019)
 * **[Telegraph announces this year’s Christmas appeal partners](https://fundraising.co.uk/2022/11/08/telegraph-announces-this-years-christmas-appeal-partners/)**(
   8 November 2022)

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