# 12 ways charities are fundraising #PoundForPound with the new £1 coin - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/ - Published: 2017-03-28T13:40:31+01:00 - Author: Howard Lake **The new design £1 coin was introduced in the UK today. Already many charities are using the #PoundforPound hashtag to invite supporters and the public to donate the new pound or indeed the ‘old’ pound.**   It is a significant opportunity. The Institute of Fundraising thinks it isn’t small change – it claims that [the switchover could raise up to £21 million for charity](http://www.institute-of-fundraising.org.uk/blog/new-1-coin-small-change-21m-fundraising-opportunity/)! ## Advertisement   Here are some of the different approaches taken to this unusual fundraising opportunity.       ## 1. Putting a value on (28) £1 coins   Macmillan Cancer describes the new coin by numbers. And points out that 28 of these coins could pay for one hour of care from a Macmillan nurse.       > The new £1 is here and we absolutely love it! [#poundcoin](https://twitter.com/hashtag/poundcoin?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/yk7YjqQapM](https://t.co/yk7YjqQapM) > — Macmillan Cancer Support (@macmillancancer) [March 28, 2017](https://twitter.com/macmillancancer/status/846640039475990529?ref_src=twsrc%5Etfw)   Thames Hospice have done something similar:   > The new £1 coin is here, so why not donate your old pound coins – £1 pays for > a patient's breakfast at our [#Windsor](https://twitter.com/hashtag/Windsor?src=hash&ref_src=twsrc%5Etfw) > Hospice [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/uDrQxkptmx](https://t.co/uDrQxkptmx) > — Thames Hospice (@thameshospice) [March 28, 2017](https://twitter.com/thameshospice/status/846685087995449344?ref_src=twsrc%5Etfw)       ## 2. Promote Gift Aid and make your £1 go further   Rhythmix Music have used the new £1 design to update the popular image depicting how much extra a £1 is worth if given using Gift Aid.   > [#poundforpound](https://twitter.com/hashtag/poundforpound?src=hash&ref_src=twsrc%5Etfw) > Got a new £1 coin? Pop it over to us on [https://t.co/1i6RKCaILv](https://t.co/1i6RKCaILv) > and you can add an extra 25p for free through GiftAid! [pic.twitter.com/ZK0c5bYx4I](https://t.co/ZK0c5bYx4I) > — Rhythmix (@RhythmixMusic) [March 28, 2017](https://twitter.com/RhythmixMusic/status/846638452854702080?ref_src=twsrc%5Etfw)       ## 3. Donate the old coins too while you can   St Joseph’s Hospice is inviting the public to donate the ‘old’ £1 coins, before they are withdrawn from circulation. They are just as valuable of course.   > The old £1 coin won’t be round for long! Collect yours for [@StJoHospice](https://twitter.com/StJoHospice?ref_src=twsrc%5Etfw)& > turn coins into care [#PoundforPound](https://twitter.com/hashtag/PoundforPound?src=hash&ref_src=twsrc%5Etfw) > [#CharityTuesday](https://twitter.com/hashtag/CharityTuesday?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/kLqYZLfM6E](https://t.co/kLqYZLfM6E) > — St Joseph's Hospice (@StJoHospice) [March 28, 2017](https://twitter.com/StJoHospice/status/846664525579501569?ref_src=twsrc%5Etfw)     ## 4. Donate new and old £1 coins   St Luke’s Hospice is covering its bets, asking for donations of the new and old £1 coin.   > Donate your first [#newpoundcoin](https://twitter.com/hashtag/newpoundcoin?src=hash&ref_src=twsrc%5Etfw) > or give [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > and donate your old ones towards our care. [https://t.co/5sGUPEsV1S](https://t.co/5sGUPEsV1S) > [#sheffieldissuper](https://twitter.com/hashtag/sheffieldissuper?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/qvHYHFQs5r](https://t.co/qvHYHFQs5r) > — St Luke's Sheffield (@StLukes_Sheff) [March 28, 2017](https://twitter.com/StLukes_Sheff/status/846683832283791362?ref_src=twsrc%5Etfw)       ## 5. Make the most of the transition   Not all retailers can accept the new £1 coin in all their devices. That’s a lot of people with an extra £1 coin in their hands which they could donate to charity.   > That's another good reason to donate your old or new pound coins. Thanks [@tesconews](https://twitter.com/tesconews?ref_src=twsrc%5Etfw) > 😀👍 [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > [#MakeAPoundGoAround](https://twitter.com/hashtag/MakeAPoundGoAround?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/oEha3sGzKK](https://t.co/oEha3sGzKK) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [March 28, 2017](https://twitter.com/JTCHANGINGBIZ/status/846644431918915584?ref_src=twsrc%5Etfw)       ## 6. Make the most of an existing £1 appeal   If you’ve got a £1-focused appeal running, you’ve timed it well. Human Appeal are linking the new £1 coin to their Purple Pound scheme.   > Well why not donate to our Purple Pound scheme! Just £1 will contribute to not > just one of our projects but all of them [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/tbyjQ1WyYu](https://t.co/tbyjQ1WyYu) > — Human Appeal (@HumanAppeal) [March 28, 2017](https://twitter.com/HumanAppeal/status/846687864528261120?ref_src=twsrc%5Etfw)       ## 7. Corporate fundraising   There are plenty of shops that have the word ‘Pound’ in their name or focus on selling items at £1. How they can be involved in this opportunity?   > I hope [@Poundstretcher1](https://twitter.com/Poundstretcher1?ref_src=twsrc%5Etfw) > and [@Poundland](https://twitter.com/Poundland?ref_src=twsrc%5Etfw) get behind > [#poundforpound](https://twitter.com/hashtag/poundforpound?src=hash&ref_src=twsrc%5Etfw) > [#fundraising](https://twitter.com/hashtag/fundraising?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/7Bg0wbCCrx](https://t.co/7Bg0wbCCrx) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [March 27, 2017](https://twitter.com/JTCHANGINGBIZ/status/846302794374152192?ref_src=twsrc%5Etfw)       ## 8. Picture this   We might know what the new £1 coin looks like, but what does its impact on your charity look like?   Jo’s Cervical Cancer Trust didn’t have access to the new coins yesterday when it posted this, but it’s a good image, encouraging you to donate perhaps not £1 but many.   > The new pound coin is out tomorrow! How about donating yours to support women > with [#cervicalcancer](https://twitter.com/hashtag/cervicalcancer?src=hash&ref_src=twsrc%5Etfw)? > Text JOTR01 £1 to 70070 [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Kj0gdPBvnu](https://t.co/Kj0gdPBvnu) > — Jo's Cervical Cancer Trust (@JosTrust) [March 27, 2017](https://twitter.com/JosTrust/status/846379193457950720?ref_src=twsrc%5Etfw)   ## 9. Text £1   It’s 2017 and cash isn’t the king or queen it once was. So St Margaret’s Hospice is encouraging us to donate £1 by text. They’ll never know if it was a new or old £1, but they won’t mind.       > The [#newpoundcoin](https://twitter.com/hashtag/newpoundcoin?src=hash&ref_src=twsrc%5Etfw) > comes in to circulation today! Donate your first at 1 of our 36 charity shops > or txt to donate [#poundforpound](https://twitter.com/hashtag/poundforpound?src=hash&ref_src=twsrc%5Etfw)– > thank you! [pic.twitter.com/rPgz4yQwmR](https://t.co/rPgz4yQwmR) > — St Margaret's Hospice Care (@st_marg) [March 28, 2017](https://twitter.com/st_marg/status/846637178025361409?ref_src=twsrc%5Etfw)       ## 10. Moving pictures   Given there are 160,000+ charities in England and Wales alone who could be asking for donations of the new £1 coin, how might your charity stand out? A video is certainly a good choice, so here is Action for Children’s.   > The new pound coin is here! Donate your old pound coins & help children in the > UK [https://t.co/LI9UwPQbc3](https://t.co/LI9UwPQbc3) [#poundforpound](https://twitter.com/hashtag/poundforpound?src=hash&ref_src=twsrc%5Etfw) > [#charitytuesday](https://twitter.com/hashtag/charitytuesday?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/gM5b2lOxOc](https://t.co/gM5b2lOxOc) > — Action for Children (@actnforchildren) [March 28, 2017](https://twitter.com/actnforchildren/status/846634981216608256?ref_src=twsrc%5Etfw)   And here is NSPCC’s:   > Donate your first [#poundcoin](https://twitter.com/hashtag/poundcoin?src=hash&ref_src=twsrc%5Etfw) > to help us support more children through their firsts – from baby steps to big > school[https://t.co/63r9f9Abqp](https://t.co/63r9f9Abqp) [pic.twitter.com/qaTqaJuL3l](https://t.co/qaTqaJuL3l) > — NSPCC (@NSPCC) [March 28, 2017](https://twitter.com/NSPCC/status/846675480606654465?ref_src=twsrc%5Etfw)       ## 11. Save your £1?   There could be an argument for saving your 2017 new £1 coin, given that coin collectors might, in future years, pay more for one. Certainly charities overseas have noticed the new currency.   That said, a £1 donated now to a charity is probably a better investment.   > There's been an international run on the [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > [@bankofengland](https://twitter.com/bankofengland?ref_src=twsrc%5Etfw) [@RoyalMintUK](https://twitter.com/RoyalMintUK?ref_src=twsrc%5Etfw) > [https://t.co/1kOxRou42N](https://t.co/1kOxRou42N) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [March 27, 2017](https://twitter.com/JTCHANGINGBIZ/status/846460064185683972?ref_src=twsrc%5Etfw)       ## 12. Update your collecting boxes   If you have collecting boxes, flag up the opportunities of the new £1 coin. The Royal Pavilion and Brighton Museums are doing just that.   > Royal Pavilion & [@BrightonMuseums](https://twitter.com/BrightonMuseums?ref_src=twsrc%5Etfw) > embracing the [#PoundForPound](https://twitter.com/hashtag/PoundForPound?src=hash&ref_src=twsrc%5Etfw) > opportunity [pic.twitter.com/nt1MgdLbTb](https://t.co/nt1MgdLbTb) > — David Burgess (@DavidBurgessFR) [March 28, 2017](https://twitter.com/DavidBurgessFR/status/846702573696548865?ref_src=twsrc%5Etfw)       ## Bonus   Can you introduce humour into promoting the new pound coin? Here’s HM Treasury’s attempt, featuring its resident cat Gladstone, apparently.   > The [#NewPoundCoin](https://twitter.com/hashtag/NewPoundCoin?src=hash&ref_src=twsrc%5Etfw) > rolls out from today & Gladstone's got his paws on it. Find out where to get yours > [https://t.co/dEPz5q4aKZ](https://t.co/dEPz5q4aKZ) [#FoundThePound](https://twitter.com/hashtag/FoundThePound?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/C30OGfRuA5](https://t.co/C30OGfRuA5) > — HM Treasury (@hmtreasury) [March 28, 2017](https://twitter.com/hmtreasury/status/846611574450212864?ref_src=twsrc%5Etfw) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif) ## Comments ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2920 - Published: 2017-03-28T23:01:00+01:00 [https://twitter.com/Demelza\_Claire/status/846759588082974721](https://twitter.com/Demelza_Claire/status/846759588082974721) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2921 - Published: 2017-03-29T00:03:00+01:00 NCVO has published a guide for charities to the new £1 coin: [http://blogs.ncvo.org.uk/2017/03/24/quick-guide-for-charities-to-the-new-1-coin/](http://blogs.ncvo.org.uk/2017/03/24/quick-guide-for-charities-to-the-new-1-coin/) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2922 - Published: 2017-03-29T18:02:00+01:00 [https://twitter.com/Sue\_Ryder/status/847120642910687233](https://twitter.com/Sue_Ryder/status/847120642910687233) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2923 - Published: 2017-03-29T18:04:00+01:00 [https://twitter.com/firstlovefdn/status/847067104390107136](https://twitter.com/firstlovefdn/status/847067104390107136) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2924 - Published: 2017-03-29T18:04:00+01:00 [https://twitter.com/CRUKShops/status/847052110990655488](https://twitter.com/CRUKShops/status/847052110990655488) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2925 - Published: 2017-03-29T18:19:00+01:00 [https://twitter.com/ChilternsMS/status/847133723812384768](https://twitter.com/ChilternsMS/status/847133723812384768) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2926 - Published: 2017-03-30T14:54:00+01:00 [https://twitter.com/Poundland/status/847043185041903617](https://twitter.com/Poundland/status/847043185041903617) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2927 - Published: 2017-04-04T18:15:00+01:00 Here’s Breast Cancer Now with an animated GIF. O! Can you spot the three new one pound coins? [https://twitter.com/breastcancernow/status/849237973954691073](https://twitter.com/breastcancernow/status/849237973954691073) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2928 - Published: 2017-07-25T15:01:00+01:00 NCVO has published 10 ways that charities can make the most of the demise of the round pound coin: [https://blogs.ncvo.org.uk/2017/07/24/10-tips-for-fundraising-around-the-1-coin/](https://blogs.ncvo.org.uk/2017/07/24/10-tips-for-fundraising-around-the-1-coin/) ### By: HowardLake - Link: https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/#comment-2929 - Published: 2017-10-10T13:54:00+01:00 We covered four more charities appealing for the last round pounds in September 2017 – and quite a few more examples in the comments below the list: [https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/](https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/)