# Lyft introduces round-up donations to charity

- Link: https://fundraising.co.uk/2017/03/27/lyft-introduces-round-donations-charity/
- Published: 2017-03-27T10:00:12+01:00
- Author: Howard Lake

**US transport network company Lyft is to introduce the facility to let passengers
round-up their payments to donate them to charity.**

 

The option will start to be introduced in a few weeks time and then rolled out across
the cities in which it operates.

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To donate passengers will need to have opted-in to participate. Thereafter future
rides will involve an automatic round-up to the nearest whole dollar.

 

 

 

![Lyft's RoundUp & Donate options](https://wfay6x.infiniteuploads.cloud/2017/03/
lyft-charity-round-up-categories.jpg)

 

 

 

Lyft’s announcement did not mention which nonprofits would benefit. Instead the 
company referred to the money being used to benefit “issues impacting everyone everywhere,
from climate change to the pursuit of equality”.

 

 

 

![Lyft's RoundUp & Donate options](https://wfay6x.infiniteuploads.cloud/2017/03/
lyft-charity-round-up.jpg)

_Choose which cause will benefit from your Lyft round-up donation_

 

 

 

The company indicated that its Round Up & Donate facility is part of the company’s
values.  “Sit for something” it declares. It adds that Lyft was founded on the notion
that “bringing enough rumps together can make a real impact on the environment. 
That parking your backsides in back seats across the nation is a way to rebuild 
our communities around people, not cars”.

 

 

 

https://www.instagram.com/p/BSGnkjCAwpV/

 

It has of course already put its money where its mouth is. Following President Trump’s
travel ban from Muslim-majority countries in January 2017, [Lyft pledged to donate $1 million to ACLU](https://fundraising.co.uk/2017/01/30/trumps-ban-refugees-prompts-fundraising-giving-campaigns/)
over the next four years of the Presidency.

 

Its approach also appears in stark contrast to that of its rival Uber, which has
experienced negative publicity since the time of the travel ban, and following [allegations by a former employee about its institutional sexism](http://mashable.com/2017/02/19/delete-uber-hashtag-is-back/).

 * **[£50 million donated to DEC East Africa Crisis Appeal in three weeks](https://fundraising.co.uk/2017/04/06/50m-donated-dec-east-africa-crisis-appeal-three-weeks/)**(
   6 April 2017)
 * **[Andrew Cook is Stroke Association’s new Executive Director of Income Generation](https://fundraising.co.uk/2017/05/03/andrew-cook-stroke-associations-new-executive-director-income-generation/)**(
   3 May 2017)
 * **[Three charity CEO appointments for June 2017](https://fundraising.co.uk/2017/06/02/three-charity-ceo-appointments-june-2017/)**(
   2 June 2017)

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