# David Beckham joins England players in bowel cancer awareness campaign

- Link: https://fundraising.co.uk/2017/03/21/david-beckham-joins-england-players-bowel-cancer-awareness-campaign/
- Published: 2017-03-21T07:54:26+00:00
- Author: Melanie May

**David Beckham, Frank Lampard and Wayne Rooney are among a number of famous football
players teaming up in a bowel cancer awareness campaign, launching today (21st March).**

 

The campaign is part of a new health awareness campaign from the [Bobby Moore Fund](http://www.bobbymoorefund.org)
for Cancer Research UK and the [England Footballers Foundation](http://englandfootballersfoundation.com/).
It aims to show the UK public that there is ‘Moore to Know’ about bowel cancer with
twelve of England’s biggest current and former players uniting in a video and set
of images.

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This is the first time former England stars David Beckham, Steven Gerrard, Frank
Lampard, Rio Ferdinand, Gary Neville, John Terry, Michael Owen and David James have
joined forces with current members of the England squad for a charity campaign. 
It marks the 10^(th) anniversary of the England Footballers Foundation, which was
set up in 2007 by footballers who wanted to donate their match fees to raise money
for charitable organisations.

 

The film footage sees the footballers talk about how to recognise the symptoms, 
the importance of early diagnosis and share tips on preventing the disease.

 

This is accompanied by images shot by sports photographer John Davis, showing current
players Harry Kane, Joe Hart, Jordan Henderson and Gary Cahill with the bowel area
highlighted using CGI technology by design studio Vincent London.

 

[⌊bobby moore fund bowel cancer⌉⌊bobby moore fund bowel cancer⌉[

 

The Moore to Know campaign will appear on advertising billboards across the UK and
on screens at Wembley Stadium during England’s World Cup Qualifier against Lithuania
this weekend, and will have a presence in GP surgeries across the UK in the form
of information leaflets.

 

Bobby Moore’s widow and founder of the Bobby Moore Fund for Cancer Research UK, 
Stephanie Moore MBE, said:

 

> “The ‘Moore to Know’ campaign is absolutely vital in helping us reach millions
> of men and women who don’t usually give much thought to health messages. Having
> the current and former England players tell the nation to take notice, listen 
> and learn about bowel cancer will have a huge impact and could save thousands –
> if not millions – of lives.”

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