# Match funding crowdfunding programme available to tackle poverty in London

- Link: https://fundraising.co.uk/2017/03/17/match-funding-crowdfunding-programme-available-tackle-poverty-london/
- Published: 2017-03-17T08:20:56+00:00
- Author: Howard Lake

**Improving Life for Londoners is a £100,000 fund available for organisations to
use in crowdfunding to tackle inequality and poverty in London.**

 

It has been created by City Bridge Trust and Trust for London and will be run by
crowdfunding platform Crowdfunder.

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The Improving Life for Londoners fund will provide up to 50% of the target, up to
a maximum of £10,000, with projects expected to raise at least the first 25% from
the crowd.

 

City Bridge Trust, the City of London Corporation’s charitable funder, and Trust
for London have each contributed £50,000 to the fund.

 

The fund was developed following research by the Social Innovation Partnership.

 

## What will it support?

 

The fund will support charitable work that:

 

·              Provides practical solutions to support people on low incomes.

 

·              Addresses local problems in creative ways.

 

·              Is led by communities that will benefit from the work.

 

Alison Gowman, Chairman of the City of London Corporation’s City Bridge Trust committee,
said:

 

“This scheme aims to bring new innovative ideas for fighting poverty in London and
reach new organisations that would not naturally approach us.”

 

Bharat Mehta, Chief Executive of Trust for London, added:

 

“Trust for London is excited by the potential impact of crowdfunding, which provides
smaller organisations the opportunity to raise funds quickly to deliver innovative
projects.”

 

Applications to [Improving Life for Londoners](http://www.crowdfunder.co.uk/funds/tfl-cbt)
are now open.

 

## About the funders

 

[Trust for London](https://www.trustforlondon.org.uk/) tackles poverty and inequality
in the capital. It provides about £7 million in grants and at any one point is supporting
some 400 organisations.

 

[City Bridge Trust](https://www.citybridgetrust.org.uk/) is London’s biggest independent
grant giver, distributing £20 million a year to tackle disadvantage across the capital.
The Trust has awarded around 7,500 grants totalling over £360 million since it first
began in 1995.

 

 

 

> We've just launched a new project with [@crowdfunderuk](https://twitter.com/crowdfunderuk?ref_src=twsrc%5Etfw)
> [@trustforlondon](https://twitter.com/trustforlondon?ref_src=twsrc%5Etfw) and 
> [@TSIPtweets](https://twitter.com/TSIPtweets?ref_src=twsrc%5Etfw) tackling disadvantage
> in London [#charitytuesday](https://twitter.com/hashtag/charitytuesday?src=hash&ref_src=twsrc%5Etfw)
> — City Bridge Foundation (@CityBridgeFndn) [March 14, 2017](https://twitter.com/CityBridgeFndn/status/841651309396803585?ref_src=twsrc%5Etfw)

 

> Calling on London's voluntary sector! New £100,000 [#crowdfunding](https://twitter.com/hashtag/crowdfunding?src=hash&ref_src=twsrc%5Etfw)
> fund launched with [@CityBridgeTrust](https://twitter.com/citybridgetrust?ref_src=twsrc%5Etfw)
> [@crowdfunderuk](https://twitter.com/crowdfunderuk?ref_src=twsrc%5Etfw) [https://t.co/CugYFgHSd5](https://t.co/CugYFgHSd5)
> — Trust for London (@trustforlondon) [March 17, 2017](https://twitter.com/trustforlondon/status/842646696626552832?ref_src=twsrc%5Etfw)

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