# [Infographic] DMA on marketing emails in 2017 – the challenge of relevant content

- Link: https://fundraising.co.uk/2017/03/15/infographic-dma-marketing-emails-2017-challenge-relevant-content/
- Published: 2017-03-15T16:59:04+00:00
- Author: Howard Lake

**How is email performing in the UK and where can improvements be made? The Direct
Marketing Association (DMA) has published its latest Marketer email tracker report
in infographic format to answer these questions.**

 

Sponsored by Dotmailer, the [Marketer email tracker 2017](https://dma.org.uk/infographic/customers-want-relevance-marketers-need-content)
report finds that marketers are finding the creation of sufficient relevant content
one of their biggest challenges. This is reflected in complaints from consumers 
who say the receive too many emails from brands that are not relevant to them.

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Skip Fidura, Client Services Director at dotmailer and Chair of the DMA’s Responsible
Marketing Committee, said:

 

“This year’s insight into the view of consumers and marketers on email paints a 
worrying picture. While both love the channel, consumers continue to say they get
too many and irrelevant emails from brands. More worrying still is that 42% of marketers
agree. The warning signs are there.

 

“Over half of consumers have considered deleting their email account to control 
the flow of marketing emails they receive. As email marketers, we have a responsibility
to our customers, to ourselves and to our businesses to keep our channel not just
viable but thriving long into the future.”

 

You can [download the Marketer email tracker 2017](https://dma.org.uk/infographic/customers-want-relevance-marketers-need-content)
in PDF from the DMA.

 

 

 

![Infographic: DMA’s latest Marketer email tracker 2017 report](https://wfay6x.infiniteuploads.
cloud/2017/03/dma-email-consumer-201703-infographic-1.jpg)

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