# #OneBigTweet auction to raise funds for African farmers

- Link: https://fundraising.co.uk/2017/03/14/onebigtweet-auction-raise-funds-african-farmers/
- Published: 2017-03-14T07:48:43+00:00
- Author: Melanie May

**Cafédirect Producers’ Foundation is once again running its #OneBigTweet campaign
to raise money for farmers in Africa.**

 

[#OneBigTweet](http://producersfoundation.org/projects/onebigtweet/) is a cashless
charity campaign that harnesses the power of social influence by asking individuals
to donate their Twitter following rather than giving cash.

## Advertisement

 

The aim is to grow a donated following so big that [Cafédirect Producers’ Foundation](http://producersfoundation.org/)
can auction it for African farmers. This #OneBigTweet, when sold will automatically
be retweeted by everyone who has donated their followers, acting in a similar way
to a Thunderclap.

 

Participants are asked to visit onebigtweet.com and click to donate their followers
with a pledge to let Cafédirect Producers Foundation send one, one time only, automatic
retweet from the eventual sponsor.

 

> The total is rising…. Now [#OneBigTweet](https://twitter.com/hashtag/OneBigTweet?src=hash&ref_src=twsrc%5Etfw)
> is worth over $95K! Please RT and join at [https://t.co/G5SsVfWgxq](https://t.co/G5SsVfWgxq)
> [pic.twitter.com/UjBrF0Rjkx](https://t.co/UjBrF0Rjkx)
> — OneBigTweet (@onebigtweet) [March 10, 2017](https://twitter.com/onebigtweet/status/840287316467941376?ref_src=twsrc%5Etfw)

 

As of March 10^(th), more than 1,000 people had donated over 6 million followers
to the #OneBigTweet, making it worth over $95k.

 

Cafédirect Producers’ Foundation is currently seeking a sponsor for #OneBigTweet
and is asking businesses to [bid for the tweet](https://onebigtweet.com/bid).

 

> Businesses and brands interested in sponsoring [#OneBigTweet](https://twitter.com/hashtag/OneBigTweet?src=hash&ref_src=twsrc%5Etfw)
> get in touch – [https://t.co/6aT8rPM24c](https://t.co/6aT8rPM24c) [#CSR](https://twitter.com/hashtag/CSR?src=hash&ref_src=twsrc%5Etfw)
> [#sponsorship](https://twitter.com/hashtag/sponsorship?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/63EEPMyiTh](https://t.co/63EEPMyiTh)
> — OneBigTweet (@onebigtweet) [March 7, 2017](https://twitter.com/onebigtweet/status/839116168363446272?ref_src=twsrc%5Etfw)

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