# Donations may become smaller & more ad hoc suggests Pennies research

- Link: https://fundraising.co.uk/2017/03/14/donations-may-become-smaller-ad-hoc-suggests-pennies-research/
- Published: 2017-03-14T09:00:31+00:00
- Author: Melanie May

**More than a third of people in the UK say they may give more ad hoc donations 
to charity as a result of uncertain times, research from Pennies has suggested.**

 

39% of 2025 consumers questioned by independent consultancy [Markettiers 4DC](https://fundraising.co.uk/2017/03/14/donations-may-become-smaller-ad-hoc-suggests-pennies-research/markettiers.com)
between 28th October and 7th November 2016 for digital charity box [Pennies](http://pennies.org.uk/)
said they would make less frequent, smaller donations.

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A further 34% also said that if shop prices were to rise, they would reduce the 
amount they give to good causes.

 

Alison Hutchinson CBE, Pennies chief executive, said;

 

> “The British public still value the feeling of making a contribution to causes
> and communities around them. What is changing, clearly, is the ways in which people
> wish to give – and for a growing number this is by what we term ‘feel good giving’;
> smaller, more ad-hoc acts of doing good. One way charities might work with this
> preference is by harnessing small, digital payments.”

 * **[Half of UK charities don’t have a digital strategy, finds report](https://fundraising.co.uk/2017/03/24/half-uk-charities-dont-digital-strategy-finds-report/)**(
   24 March 2017)
 * **[Record year for income and grantmaking for Edinburgh children’s charity](https://fundraising.co.uk/2017/04/07/record-year-income-grantmaking-edinburgh-childrens-charity/)**(
   7 April 2017)
 * **[Research shows charities losing out by not tailoring campaigns to social classes](https://fundraising.co.uk/2017/08/02/research-shows-charities-losing-not-tailoring-campaigns-social-classes/)**(
   2 August 2017)

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