# Selby litter bins become collection pots for charity

- Link: https://fundraising.co.uk/2017/03/13/selby-litter-bins-become-collection-pots-charity/
- Published: 2017-03-13T09:15:13+00:00
- Author: Melanie May

**Selby District Council is taking part in an initiative that turns rubbish bins
into charity collection pots.**

 

For three months, all bins within a defined target area, such as a high street, 
are transformed into charity collection pots featuring a new local charity or cause
each month. The more litter that goes into the bins, and the less on the ground,
the more money the featured charity/cause receives from an allocated budget.

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The project is funded by [The Wrigley Company](http://www.wrigley.com/) and delivered
in partnership with [Keep Britain Tidy](http://www.keepbritaintidy.org/) and local
land managers of the locations where the initiative takes place.

 

https://twitter.com/SLHYork/status/839140163121004545

 

 

 

Selby is supporting [St Leonard’s Hospice](http://www.stleonardshospice.org.uk/Home)
this month, with [Asthma UK](https://www.asthma.org.uk/) and [Macmillan](https://www.macmillan.org.uk/)
the first charities to benefit during January and February. The Hospice was chosen
by public vote. Monitoring of the scheme in January has shown a 39% reduction in
the amount of litter dropped on the floor in the town centre, compared to December
2016, while Asthma UK received a £300 donation.

 

[Bin it for Good](http://www.keepbritaintidy.org/binitforgood/2719) piloted in 2014,
in Rayleigh, Essex, which saw a reduction in litter of over 42%, with three local
charities receiving more than £1,300 in donations as a result.

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