# nfpSynergy launches new way of looking at charities

- Link: https://fundraising.co.uk/2017/03/10/nfpsynergy-launches-new-way-looking-charities/
- Published: 2017-03-10T09:15:50+00:00
- Author: Melanie May

**NfpSynergy has classified charities into six different types by creating an archetype
analysis of their different income and expenditure models.**

The aim is to allow charities, donors and others to understand what the benchmark
is for each type of charity, and to enable judgments to be made based on norms of
income and expenditure for similar charities.

In the analysis, [nfpSynergy](https://nfpsynergy.net/) has looked at the accounts
of over 2,500 charities with an income of over £5 million. It suggests that while
a charity can be a mix of archetypes, most have a dominant one.
The six types starting
with the largest category by number are:

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 * Contractors / service providers
 * Linked trusts
 * Traders
 * Investment trusts
 * Fundraisers
 * Legacy fundraisers

More information can be found in the slides below:

**[just-my-type-an-archetype-analysis-of-charity-finances-72687648](https://www.slideshare.net/slideshow/just-my-type-an-archetype-analysis-of-charity-finances-72687648/72687648)**
from **[nfpSynergy](https://www.slideshare.net/nfpSynergy)**

 Joe Saxton said:

> > “For some time it’s been clear that the sector is not homogenous. It’s made 
> > up of a number of different types of charities who make their living by securing
> > their income, and spending it in different ways. Our analysis demonstrates just
> > how different these charities are, both financially and in terms of staff numbers,
> > highest salary and percentage charitable income and expenditure.
> > “We think this work will begin to help people see not one sector, but six who
> > while sharing a legal form, differ greatly in the way they make their money 
> > and spend it.”

 

 * **[Trust in charities up 4% since October, nfpSynergy research shows](https://fundraising.co.uk/2017/05/09/trust-charities-4-since-october-nfpsynergy-research-shows/)**(
   9 May 2017)
 * **[Public happy to support charities that provide services for Government](https://fundraising.co.uk/2017/11/27/public-happy-support-charities-provide-services-government/)**(
   27 November 2017)
 * **[Trust in charities rose to high of 64% in 2017, says nfpSynergy](https://fundraising.co.uk/2018/01/25/trust-charities-rose-high-64-2017-says-nfpsynergy/)**(
   25 January 2018)