# Cancer survivor launches #DareToBare campaign on International Women’s Day

- Link: https://fundraising.co.uk/2017/03/08/cancer-survivor-launches-daretobare-campaign/
- Published: 2017-03-08T12:50:34+00:00
- Author: Howard Lake

**Emma Kirke, a nutritionist in Wakefield, is marking the two-year anniversary of
her mastectomy operation by launching a fundraising campaign for Cancer Research
UK on International Women’s Day.**

 

Her campaign involves a social media campaign dubbed #DareToBare.

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At the time of her diagnosis, her grandmother was had been diagnosed with cancer
and the disease had claimed the lives of her great aunt and great grandmother. She
had both her breasts removed in February 2015 and now wants to spread the word of
the importance of checking breasts in both women and men.

 

## Five-step campaign

 

 1. With a nod towards the [Calendar Girls](https://fundraising.co.uk/2004/05/17/wi-calendar-girls-now-offer-holidays-film-locations/)
    fundraising idea, #DareToBare invites people to take a topless selfie covering 
    their breasts with your hands or by using props. “Creativity is encouraged”.
 2. Visit [Swoosch.it](https://swoosch.it/link/dare-to-bare), the crowdfunding platform
    for social occasions and fundraising, and donate an amount of your choice
 3. Upload both pictures to social media (“Facebook is best”)
 4. Use the hashtag #DareToBare
 5. Tag in three friends to complete the challenge

 

![Emma Kirke DareToBare](https://wfay6x.infiniteuploads.cloud/2017/03/emma-kirke-
daretobare.jpg)

Emma Kirke

 

Nicki Embleton, Regional Media Relations manager at [Cancer Research UK](http://www.cruk.org),
said:

 

“We are very grateful to Emma for launching her daring campaign to raise awareness
and funds for breast cancer, which will affect 1 in 8 women and 1 in 870 men during
their lifetime.  But the good news is that more and more are surviving breast cancer
than ever before, thanks to earlier detection and better treatments, for which research
is key.”

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