# Tommy’s appoints Bottle for brand awareness and Splashathon

- Link: https://fundraising.co.uk/2017/03/07/tommys-appoints-bottle-brand-awareness-splashathon/
- Published: 2017-03-07T12:30:20+00:00
- Author: Howard Lake

**Tommy’s, the charity that supports families of babies who go through pregnancy
problems, has appointed brand communications agency Bottle to assist in its biennial
Splashathon fundraising campaign. **

 

The Oxford-based agency will also work on a project basis to maximise brand awareness
of the charity.

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It will be led by [Bottle](http://wearebottle.com)’s MD Natasha Hill and Editor 
Liz Beswick. Both have in-house charity experience from working at Cancer Research
UK and Teenage Cancer Trust respectively.

 

## Splashathon

 

Splashathon is a joint initiative with Water Babies, the UK’s largest baby swimming
school. It is Tommy’s largest corporate supporter.

 

Run every other year since 2006, the campaign has raised more than £2 million for
the charity. Babies and toddlers join their parents at fun, sponsored pool events,
staged by their teachers across the [Water Babies UK](http://www.waterbabies.co.uk)
franchise network.

 

It is in the [25 top mass participation fundraising events in the UK](https://www.waterbabies.co.uk/news/article/189),
ahead of the Prince’s Trust’s Palace to Palace and the British Heart Foundation’s
DECHOX.

 

This year the charity aims to beat previous records and raise £1 million through
Splashathon events.

 

[Tommy’s annual fundraising events](https://www.tommys.org/annual-fundraising-events)
have a similar approach – as well as the Splashathon it runs Danceathon, Senseathon
and Singathon.

 

## Bottle’s brief

 

In previous years, Water Babies and [Tommy’s](http://www.tommys.org) have handled
the PR and digital campaign in-house. However, given this year’s target, they realised
they need an agency. Bottle won in a five-way pitch process last month.

 

The agency will develop the microsite, integrated recruitment, fundraising and thank
you campaigns across social media, PR and customer comms. It will also work on driving
brand awareness for Water Babies and its swimming classes. Indeed, stakeholders 
from Water Babies were involved with the pitch process and also the decision making.

 

Siobhan Gray, Senior Marketing Manager at Tommy’s, said:

 

_“Bottle’s recommended strategy and understanding of the brief and its challenges
were really strong. In addition to this, the team’s energy and passion combined 
with their experience with Dallaglio Foundation, CRUK and Teenage Cancer Trust meant
they were the right agency for the brief.”_

 

 

 

_Image: Patsi and Alaia Crookes swimming at Water Babies_

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