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Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook Rating:
List Price: £12.95
Sale Price: £7.18
(as of 16/08/2019 01:24 UTC - Details)

Availability: Usually dispatched within 2-3 business days

Product Description

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Details

  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
  • No quibbles returns

Wally Olins: The Brand Handbook 3.8 out of 5 based on 17 ratings. 3931 user reviews
Books Wally Olins: The Brand Handbook Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them. £12.95 https://images-eu.ssl-images-amazon.com/images/I/51WMHXnuXCL._SL160_.jpg
https://fundraising.co.uk/2017/03/05/wally-olins-brand-handbook/

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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