# Maltesers to donate up to £1 million to Comic Relief through #bakeamillion

- Link: https://fundraising.co.uk/2017/02/28/malteasers-to-donate-1m-pounds-comic-relief/
- Published: 2017-02-28T09:03:30+00:00
- Author: Howard Lake

**Mars Inc is to donate up to £1 million to Comic Relief in a baking and social 
sharing campaign for Red Nose Day.**

The confectionary brand is sharing a range of baking recipes to inspire the public
to bake for Comic Relief. Recipes include:

 * Maltesers Cake
 * Maltesers Red Nose Day Cupcakes
 * MaltEaster Bunnies Cupcakes
 * Maltesers Whoopie Pies
 * Maltesers Chocolate Swiss Roll

[Recipes for all the bakes can be downloaded](https://shop.rednoseday.com/products/free-bake-sale-kit?_ga=1.200878254.1881219207.1488271161)
from the Red Nose Day website.

## Advertisement

[⌊Maltesers #bakeamillion bake sale guide⌉⌊Maltesers #bakeamillion bake sale guide⌉[

_Red Nose Day’s Bake Sale kit_

Comic Relief encourages the public to sell their chocolate creations at a bake sale
to raise funds. In addition, for each photo of a different bake shared via Maltesers’
Facebook page or other social media platforms between 1 February and 24 March and
tagged with **#bakeamillion**, Maltesers will donate £5. Mars will donate up to 
£1 million in this way.

£5 per social share is an unusually high sum. Most donation-per-social-share campaigns
tend to generate 50p or £1 per share.

Red Nose Day takes place on Friday 24 March 2017.

![Maltesers #bakeamillion packet](https://wfay6x.infiniteuploads.cloud/2017/02/maltesers-
bakeamillion-packet.jpg)

## Chocolate fundraising

The #bakeamillion campaign might prove a tricky challenge for those who are taking
part in [British Heart Foundation’s DECHOX](https://fundraising.co.uk/2016/02/02/bhf-asks-people-to-give-up-chocolate-for-charity/)
campaign, giving up chocolate throughout March. Alternatively it could be the perfect
challenge – to bake a Maltesers cake and not lick their fingers.

 * **[Trombonists band together to raise funds for trombonist’s medical treatment](https://fundraising.co.uk/2017/04/19/trombonists-band-together-raise-funds-trombonists-medical-treatment/)**(
   19 April 2017)
 * **[Saying thank you… at the right time… is so important](https://fundraising.co.uk/2018/11/19/saying-thank-right-time-important/)**(
   19 November 2018)
 * **[Crohns and Colitis UK benefits from Facebook holiday photo campaign](https://fundraising.co.uk/2014/07/10/crohns-colitis-uk-benefit-facebook-holiday-photo-campaign/)**(
   10 July 2014)

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