# Blackbaud report shows UK giving up 2.8% in 2016

- Link: https://fundraising.co.uk/2017/02/22/blackbaud-report-shows-uk-giving-2-8-2016/
- Published: 2017-02-22T14:02:32+00:00
- Author: Melanie May

**UK giving rose 2.8% overall in 2016, with online giving up by 2.2% according to
the fifth consecutive Blackbaud _Charitable Giving Report_.**

[Blackbaud](https://www.blackbaud.co.uk/)’s 2016 [Charitable Giving Report](http://www.blackbaud.com/charitablegiving)
analyses overall, mobile, and online giving trends from more than $23 billion of
total fundraising revenue with overall giving data from 6,845 nonprofit organisations,
and online giving data from 5,210 nonprofits representing over $2.6 billion in online
fundraising from 2016. It includes figures for the US, Canada, and the UK. From 
the UK, it includes giving data from 342 organizations with over $675,000 in charitable
giving.

The report reveals that compared to the previous year, overall giving increased 
by 1% last year while online giving rose by 7.9%. Online donations accounted for
7.2% of all fundraising revenue in 2016, while nearly 17% of online donations were
made via mobile, up from 14% in 2015, and 9% in 2014.

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The nonprofits in the report are classified by size and sub-sector based on NTEE
code. K-12 education, and arts and culture nonprofit organisations saw the biggest
increases in overall giving last year. K-12 education saw overall giving increase
by 7.5%, while arts and culture saw a 3.7% year-on-year change, In terms of online
giving, arts and culture, higher education, and public & society benefit saw the
biggest increases at 15.4%, 12.3% and 12.3%.

Healthcare, public and society benefit, and environment / animal welfare saw decreases
in overall giving, of -4.5%, -1.3% and -1.2% respectively, while online giving fell
for international affairs (-0.8%) and medical research (-3.8%).

Overall, the most popular months for giving were December, which saw 21.8% of overall
online giving donated during this month, followed by November at 9.7%, and September
at 8.4%.

 

## Online giving

![Onlne giving - Blackbaud Index 2016](https://wfay6x.infiniteuploads.cloud/2017/
02/blackbaud-online-giving-2016.jpg)

Blackbaud also analysed the size of online donations, and found that 10% of online
gifts were for $1,000 or more. 41% of nonprofits received at least one donation 
of this size last year, and 89% of significant donations (those over $1,000) were
between $1,000 and $4,999. 3% of significant donations were $10,000 or more while
the largest online donation in this group was $100,000,

[GivingTuesday](http://www.givingtuesday.org.uk/) is also analysed, with the report
showing that online donations rose 20% in 2016. Overall, human services, environment
and animal welfare, and healthcare received the most online donations, receiving
21%, 19%, and 18% respectively of the total online GivingTuesday revenue. Large 
charities ($10m+) received the lion’s share of GivingTuesday online donations, at
66%, while medium charities ($1-10m) received 26%, and small charities (less than
$1m) received 8%.

The US report can be read in full at [Blackbaud](http://www.blackbaud.com/charitablegiving)
and a UK version is available from [Blackbaud Europe](https://fundraising.blackbaud.co.uk/charitable-giving-report/)(
email registration required).

## Blackbaud Index

Blackbaud also produces a monthly update into donor trends. You can [subscribe to the Blackbaud Index](https://www.blackbaud.co.uk/resources/blackbaud-index)
for free.

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## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/22/blackbaud-report-shows-uk-giving-2-8-2016/#comment-2869
- Published: 2017-02-24T08:32:00+00:00

Analysis of implications for church giving in the USA from tithe.ly:
 [https://blog.tithe.ly/5-important-stats-for-churches-to-understand-from-the-2016-charitable-giving-report-ecc245f816c3#.nv8ikw8oz](https://blog.tithe.ly/5-important-stats-for-churches-to-understand-from-the-2016-charitable-giving-report-ecc245f816c3#.nv8ikw8oz)