# Innovative DOOH fundraising campaigns examples

- Link: https://fundraising.co.uk/2017/02/13/innovative-dooh-fundraising-campaigns-examples/
- Published: 2017-02-13T08:02:04+00:00
- Author: Vicky Reeves

**As a digital fundraiser, I like to keep on top and look for new ways to innovate
in digital fundraising. I came across these digital interactive OOH fundraising 
campaigns, which are a mixture of awareness and fundraising campaigns. They display
a strong message as well as generating money for hugely important causes.**

## 1. Swedish Red Cross

‘Put your foreign coins to good use and help someone while having fun’. 

 Airports are full of foreign currencies from people returning from holiday. The
Swedish Red Cross made making donating and the time waiting for bags in baggage 
arrival a fun experience, by rebuilding the donation boxes at two airports in Sweden
to arcade classics. You can play with whatever foreign coins you have.

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This is an example of an innovative campaign, as everyone knows the boredom experience
at baggage arrival, especially if bags are delayed, so providing a form of entertainment
which goes to a good cause seems a no brainer. Why don’t all airports have them?!

## 2. Women’s Aid – London

‘If you can see it, you can change it’
 

 People want fashion for a bargain. But this campaign questions whether people 
would still buy it if they knew how it was made? A T-shirt booth in a central square
in Berlin was selling T-shirts for €2.

When shoppers inserted money, images of the women making the cheap clothes appear
on screen showing their poor working conditions and the low pay they receive. The
shopper is then asked if they still want to buy the T-shirt, or choose to donate
the money instead.

This is a good example of influencing consumer donation behaviour by tapping in 
to our shared compassion and humanity we have for one another.

**If you come across any other examples – please do share!**
 _**Vicky Reeves** 
is Managing Director Digital at digital and direct fundraising agency [WPN Chameleon](http://www.wpnchameleon.co.uk),
where a highly talented team of 55 people operates across all areas of digital, 
direct marketing and DRTV._