Fundraising news, ideas and inspiration for professional charity fundraisers

How to Love Your Donors (to Death)

How to Love Your Donors (to Death)

Stephen Pidgeon has worked with fundraisers and charities all over the world. In this book he shares this lifetime of experience in his own inimitable style to explain why and how fundraisers must focus on understanding and working with their donors.

Don’t be put off by the ‘to Death’ element of the headline. That’s a nod to the importance of legacy giving, a strong possibility, provided charities have inspired and respected a donor over many years.

Read UK Fundraising’s review of How to Love Your Donors (to Death) by Stephen Pidgeon.

 

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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