# Direct mail vs email [INFOGRAPHIC]

- Link: https://fundraising.co.uk/2017/02/08/direct-mail-versus-email-infographic/
- Published: 2017-02-08T13:57:25+00:00
- Author: Howard Lake

**Bournemouth-based agency Proactive has published an infographic detailing the 
differences between direct mail and email.**

It presents a range of figures that demonstrates the continued popularity and effectiveness
of print-based direct mail. In practice, they acknowledge that the two channels 
work differently, and can also work well together.

You can find out more about their [research into direct mail and email](http://www.proactive.marketing/direct-mail-vs-email/).

## Advertisement

 

![Direct mail vs email (infographic) from Proactive Marketing](https://wfay6x.infiniteuploads.
cloud/2017/02/direct-mail-email-infographic-201702-1.jpg)

 

_[Proactive](http://www.proactive.marketing) work with marketing managers, designers
and agencies, SMEs, business owners, franchise groups and multisite businesses. 
They offer a wide range of services such as graphic design website design, print
media, [direct mail](http://www.proactive.marketing/direct-mail-vs-email/) and web-
to-print systems. _

 * **[Out-of-office emails provide donated advertising space for charities through Mindshare tool](https://fundraising.co.uk/2018/08/02/office-emails-provide-donated-advertising-space-charities-mindshare-tool/)**(
   2 August 2018)
 * **[E-mail lists for software users](https://fundraising.co.uk/1997/08/26/email-lists-software-users/)**(
   26 August 1997)
 * **[Subscribe to our free fortnightly e-mail newsletter](https://fundraising.co.uk/2004/09/08/subscribe-our-free-fortnightly-email-newsletter/)**(
   8 September 2004)

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