# Macmillan launches murder mystery game fundraising event

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/
- Published: 2017-02-03T09:04:44+00:00
- Author: Howard Lake

**Macmillan Cancer Support has launched its first murder mystery game, Whodunnit?,
and over 3,000 people have already signed up to host the game at their homes.**

Participants playing Whodunnit? will encounter and take on the role of characters
such as Mrs Beetroot, the head cook and Ginny Goodtimes, a girl about town with 
a trail of broken hearts in her wake.

Participants receive a [Whodunnit?](http://www.whodunnit.org.uk) game box with details
of how to host the game, the different roles guests should be allotted, and the 
rules for the event. It is designed for up to eight people.

## Advertisement

 

![Can you work out Whodunnit?](https://wfay6x.infiniteuploads.cloud/2017/02/whodunnit-
macmillan.jpg)

 

The charity is encouraging people to hold their event on 25 March 2017 but, like
some other DIY charity events such as [British Heart Foundation’s MyMarathon](https://fundraising.co.uk/2016/03/07/british-heart-foundation-launches-mymarathon-challenge/),
they can host it later in the year.

All Macmillan asks is that, if supporters hold the event _before_ 25 March, they
and their guests do not reveal the detail of the murderer via social media or other
channels, as that would spoil it for other participants.

Hosts do not need to pay to receive the game box, but they are invited to make a
donation to Macmillan Cancer Support. Guests too will receive a request to make 
a donation when the host sends them their invitation for the evening, together with
details of their role and suggested props and clothing. All this information is 
contained with the game box.

## World’s Biggest Coffee Morning

Macmillan Cancer Support of course has a long track record of hosting the World’s
Biggest Coffee Morning, which raised over £27 million in 2016. Whodunnit is an attempt
to provide a similar enjoyable social experience for supporters in their own homes.

 

![Whodunnit? game evening in aid of Macmillan Cancer Support](https://wfay6x.infiniteuploads.
cloud/2017/02/whodunnit-macmillan-party.jpg)

_Up to eight guests can take part in Whodunnit? for Macmillan Cancer Support_

 

## Whodunnit? GOOD Agency did.

The fundraising campaign has been developed in partnership with GOOD Agency. It 
helped design the game, the microsite which invites participants to sign up for 
an event pack, and a recruitment film for Macmillan’s social channels.

Reuben Turner, Creative Director at GOOD Agency said:

> “From the moment we got the brief, working on this project was a ridiculous amount
> of fun. Hopefully that translates into thousands of supporters having a great,
> memorable and surprising night in for a fantastic cause. Who did it? We all did.”

 * **[Inside the success of the Pink Ribbon Foundation](https://fundraising.co.uk/2017/05/08/inside-success-pink-ribbon-foundation/)**(
   8 May 2017)
 * **[Argos raises £2 million in two years for Macmillan Cancer Support](https://fundraising.co.uk/2017/06/21/argos-raises-2m-two-years-macmillan-cancer-support/)**(
   21 June 2017)
 * **[Fundraisers recognised in 2017 CRUK Flame of Hope Awards](https://fundraising.co.uk/2017/08/29/fundraisers-recognised-2017-cruk-flame-hope-awards/)**(
   29 August 2017)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)

## Comments

### By: Molly Miller

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2827
- Published: 2017-02-18T10:18:00+00:00

looking forward to this. When are the games being sent out

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2828
- Published: 2017-02-18T16:59:00+00:00

I don’t know. You’ll have to ask Macmillan (www.macmillan.org.uk).

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2829
- Published: 2017-03-07T17:11:00+00:00

[https://www.youtube.com/watch?v=ccqtiRVHIfk](https://www.youtube.com/watch?v=ccqtiRVHIfk)

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2830
- Published: 2017-03-07T17:12:00+00:00

[https://www.youtube.com/watch?v=kuFxSy3f1c8](https://www.youtube.com/watch?v=kuFxSy3f1c8)

### By: Ruth Bond

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2831
- Published: 2017-03-19T12:43:00+00:00

Did ours last night, it was a fabulously fun night. Great innovative way to fundraise
well done Macmillan and all involved in creating this. £150 raised with another 
£30 in gift aid heading your way. Keep up all the good work Macmillan caring for
cancer patients x

### By: Georgette Donoghue

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2832
- Published: 2017-04-01T19:35:00+01:00

I’m afraid we missed this – thought I’d signed up for it but never received anything
and realise too late now! ☹️ Or is it?…

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2833
- Published: 2017-04-02T23:01:00+01:00

No, it’s an ongoing fundraising campaign, I believe. So do contact Macmillan and
see where your request/order went.

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2834
- Published: 2017-04-20T17:15:00+01:00

Here’s another Murder Mystery product for charities, schools and community groups.

[https://twitter.com/Murdered4Money/status/854652882670538752](https://twitter.com/Murdered4Money/status/854652882670538752)

### By: HowardLake

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2835
- Published: 2017-04-20T17:58:00+01:00

Here’s another provider of Murder Mystery events to raise funds for charities:
 
[https://twitter.com/MurderMystery12/status/839177669971439616](https://twitter.com/MurderMystery12/status/839177669971439616)

### By: Patricia Stansfield

- Link: https://fundraising.co.uk/2017/02/03/macmillan-launches-murder-mystery-game-fundraising-event/#comment-2836
- Published: 2017-12-28T18:44:00+00:00

Is there any plans for a 2018 murder mystery event?
