# JustGiving’s #RunningforGood hub inspires London Marathon runners to fundraise

- Link: https://fundraising.co.uk/2017/02/01/justgivings-runningforgood-hub-inspires-london-marathon-runners-to-fundraise/
- Published: 2017-02-01T17:45:27+00:00
- Author: Howard Lake

**JustGiving has launched its Running for Good hub to support and inspire charities
and fundraisers in the run-up to the London Marathon, which this year takes place
on 23rd April.**

The [#RunningforGood hub](https://www.justgiving.com/running-for-good) is a collection
of guides and case studies, plus some digital ‘gifts’ to inspire runners to go the
extra mile (or 26) in boosting their fundraising total.

Although mostly aimed at individuals, the hub is also a useful resource for charities
too, who can direct their runners to it rather than have to create similar content
on their own site.

## Advertisement

Indeed, both charities and individuals can use the ‘clearing portal’ which connects
would-be runners with charities who still have spaces available.

## Fundraising tips

The fundraising tips section includes advice on:

 * your fundraising page toolkit
 * promoting your page
 * top 10 fundraising tips
 * how to turn your JustGiving page into a personal blog
 * how to tell your story

## Running tips

Advice on running and training includes:

 * general marathon running tips
 * Haroon Mota’s marathon tips

Haroon has run the London marathon three times for charity since 2012.  Commenting
on how he keeps himself motivated, Mota said:

> “I raised over £5,000 in my first Marathon. I had such huge support from friends,
> family, my community & local media, and it gave me so much more motivation. I 
> didn’t want to let my donors down, and I felt that I owed them for their support
> so I ensured that I kept myself going.
> “It’s never easy training through the winter, but when you have a solid reason
> to run, nothing can dampen your motive. I told myself that regardless of weather
> conditions, and regardless of how lazy or achy I might have been, I would always
> get my training done.”

## Fundraising ideas

There’s a fundraising ideas section to help further boost the amount runners can
raise. These include:

 * hold an event
 * do a good deed in return for a donation
 * take up a challenge

## GIFS and gifts

The hub has a fun section too, where runners can download ready-made GIFs to share
with their supporters as they get ever-closer to their fundraising target.

 

![JustGiving GIF - we're off and running](https://wfay6x.infiniteuploads.cloud/2017/
01/justgiving-running-hub-25-percent.gif)

 

![JustGiving GIF - we're half-way there](https://wfay6x.infiniteuploads.cloud/2017/
01/justgiving-running-hub-50-percent.gif)

 

![JustGiving GIF - so close! 95%](https://wfay6x.infiniteuploads.cloud/2017/01/justgiving-
running-hub-95-percent.gif)

 

![JustGiving GIF - we smashed it! 100% complete](https://wfay6x.infiniteuploads.
cloud/2017/01/justgiving-running-hub-100-percent.gif)

 

There is also a collection of [Spotify playlists](https://www.justgiving.com/fundraising/ideas/london-marathon-2017/london-marathon-fun-stuff/london-marathon-spotify-playlists)
to keep runners inspired – or entertained – as they train. Our recommendation? [Running Autobahn](https://play.spotify.com/user/justgivingteam/playlist/2AUoDF7CcdQUOtuT25D3q0)–“
a slightly more esoteric collection of German rock from the 70’s”.

Deborah Goschalk, Digital Marketing Lead at JustGiving, explained why the Running
for Good hub had been created. She said:

> “Over the last 15 years’ hundreds of thousands of London marathon runners have
> raised more money on JustGiving for the causes they care about and we’ve learned
> a lot about how to give them the best experience.  Our new #RunningforGood hub
> is a place where we can bring together what we’ve learnt over the years, so that
> anyone who wants to raise more money for charity can find the tips, support and
> encouragement they need.”

 * **[Fundraising stories from Virgin Money London Marathon 2017](https://fundraising.co.uk/2017/04/23/fundraising-stories-virgin-money-london-marathon-2017/)**(
   23 April 2017)
 * **[The 2017 Virgin Money London Marathon in six tweets](https://fundraising.co.uk/2017/04/24/10-charity-runners-costumes-2017-virgin-money-london-marathon/)**(
   24 April 2017)
 * **[£2.3 million donated on JustGiving over London Marathon weekend](https://fundraising.co.uk/2017/06/05/2-3m-donated-justgiving-london-marathon-weekend/)**(
   5 June 2017)

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