# Julia Porter joins fast.MAP as Chair of its Advisory Board

- Link: https://fundraising.co.uk/2017/01/26/julia-porter-joins-fast-map-as-chair-of-its-advisory-board/
- Published: 2017-01-26T10:36:33+00:00
- Author: Howard Lake

**Data analytics expert and former DMA Chair Julia Porter is to join _fast_.MAP 
as non-Executive Chair of its new Advisory Board. She will help the data and benchmarking
company, known for its [Fundraising Media DNA](https://fundraising.co.uk/2015/06/12/how-do-donors-react-to-different-fundraising-channels-fundraising-media-dna-report-explains/)
annual reports in partnership with the Institute of Fundraising, expand across industry
sectors and internationally.**

Named as The DataIQ Big Data No 1 most influential person in data driven business
in 2015 and No 5 in 2016, Porter is an experienced board director and business advisor.
Recently she was Director of consumer revenues at Guardian News & Media where she
was responsible for their CRM and data strategy. She also sits on the Board of DMA
and until December 2016 was its Chair.

[_fast_MAP](http://www.fastmap.com) provides benchmarked researched service that
allows brands, including charities such as RNLI and Macmillan Cancer Support, to
increase the level of marketing consent they secure from their customers and prospects.

## Advertisement

Porter said this was a fascinating time at which to join the _fast_MAP advisory 
board. She commented:

> “In the run up to implementation of GDPR companies will need to learn how to manage
> in a world that is moving towards opt in rather than opt out. Securing consent
> will become a marketing activity as well as a legal requirement. Fast.MAP’s benchmarking
> research services will be central to crafting the best and most engaging consent
> messages to ensure that companies can continue to communicate with their prospects
> and customers openly and transparently.”

David Cole said:

> “We are delighted that Julia will be joining _fast_MAP. Her unrivalled experience
> with data on both the client side at the Guardian as well as the chair of the 
> DMA is a superb fit”.

 * **[The data industry’s response to the Fundraising and Regulatory Compliance Conference](https://fundraising.co.uk/2017/02/23/data-industrys-response-fundraising-regulatory-compliance-conference/)**(
   23 February 2017)
 * **[Data protection: can I email the Doctor?](https://fundraising.co.uk/2017/03/02/data-protection-can-i-email-doctor/)**(
   2 March 2017)
 * **[GDPR and getting to grips with your database](https://fundraising.co.uk/2017/06/14/gdpr-getting-grips-database/)**(
   14 June 2017)

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