# Charitable cause involvement a motivator for sticking to resolutions

- Link: https://fundraising.co.uk/2017/01/16/charitable-cause-involvement-motivator-sticking-resolutions/
- Published: 2017-01-16T08:30:04+00:00
- Author: Melanie May

**More than a quarter (28 per cent) of people questioned by [YouGov](https://yougov.co.uk/)
for [BT](http://home.bt.com/) last month said that they would be more likely to 
adhere to New Year’s resolutions if they involved a charitable cause.**

This is most the case for younger people, with 38 per cent of 18-24 year olds more
motivated to keep a resolution that is linked to charity.

One in six people who said they would make a new year’s resolution also stated that
they planned to do something for others through charitable activities in 2017, either
through fundraising, giving money or volunteering.

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The research also questioned people on their giving and volunteering habits. 71%
said they had given to charity in the past year, while 14% had actively fundraised.
37% of those asked said they preferred to give, with 24% saying they liked to do
both. 54% said that they were encouraged to raise more money if there was an additional
incentive for doing so that rewarded the charity.

BT is running a prize draw until 20^(th) February on [BT My Donate](http://www.btplc.com/mydonate/)
that will see any fundraisers who create a page on the platform and raise over £
100 (excluding Gift aid and offline donations) between 5 January and 20 February
entered in to a prize draw to double the donations received on their fundraising
page, up to a value of £1,000.

Suzy Christopher, charity and community director, BT, said:

> “With nearly three quarters of us having donated to charity over the past year,
> it’s clear that we’re a generous nation. As 54 per cent of us will make exercising
> more our priority in 2017, tying this into a charitable New Year challenge could
> be the perfect way to combine fitness and fundraising.”

 * **[BT MyDonate: reactions & rival platform offers](https://fundraising.co.uk/2019/01/21/bt-mydonate-reactions-rival-platform-offers/)**(
   21 January 2019)
 * **[Digital teams lack sufficient input in charity tech choices](https://fundraising.co.uk/2016/01/14/digital-teams-lack-sufficient-input-charity-tech-choices/)**(
   14 January 2016)
 * **[Former England Rugby Captain takes on Nine Hour Challenge](https://fundraising.co.uk/2016/03/11/former-england-rugby-captain-takes-nine-hour-challenge/)**(
   11 March 2016)

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