# Oxfam app aims to bring supporters closer

- Link: https://fundraising.co.uk/2017/01/11/oxfam-app-aims-bring-supporters-closer/
- Published: 2017-01-11T10:02:50+00:00
- Author: Melanie May

**[Oxfam](http://www.oxfam.org.uk/) has launched an app aimed at making its work
more transparent for supporters and giving them more control over their donations.**

[My Oxfam](http://www.oxfam.org.uk/donate/my-oxfam) is available free of charge 
for IoS and Android on the [Apple Store](https://itunes.apple.com/gb/app/my-oxfam/id1135420297)
and [Google Play](https://play.google.com/store/apps/details?id=uk.org.oxfam.myoxfam&pcampaignid),
and will let users dial up or down the amount they wish to donate and manage how
the charity contacts them. It will also provide real-life stories, live updates 
on emergencies, and video messages from Oxfam staff on the ground.

When there is a humanitarian emergency, supporters will be able to follow the situation
in real time starting with an alert and moving through to video diaries from Oxfam
staff on the ground and updates long after the initial response has finished.

## Advertisement

Through the app’s ‘Support Now’ dial, supporters can increase or decrease the amount
they give, controlling the amount of their monthly gift, or enabling them to make
a one-off donation to Oxfam’s work or to a particular humanitarian appeal via card,
PayPal, SMS or direct debit.

My Oxfam keeps a running tab of how much a supporter has given and by what method,
including any sponsorships or fundraising and any online shop purchases. It also
includes access to Oxfam’s online shop and will show when a shop has sold an item
that the individual had donated.

Paul Vanags, Oxfam’s head of public fundraising, said:

> “Charities are striving to meet the public’s demand for a closer, more modern 
> and responsive relationship with the charities they support. Oxfam’s personalised
> app is another step towards that.
> “My Oxfam provides a window onto the lives changed by our supporters’ generosity
> and allows users to control their giving from the palm of their hand. The app 
> gives them complete control of their support anytime anywhere and allows them 
> to experience the impact of their generosity.

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