# Childhood Trust match funding helps raise £1.4 million for London charities

- Link: https://fundraising.co.uk/2016/12/15/childhood-trust-match-funding-helps-raise-1-4m-london-charities/
- Published: 2016-12-15T10:18:35+00:00
- Author: Melanie May

**[The Childhood Trust](http://www.childhoodtrust.org.uk/) helped to raise £1.4m
for London charities during this year’s [Big Give Christmas Challenge](http://www.thebiggive.org.uk/christmas‎),
matching £670,602 that was raised by public donations to 53 local children’s charities.**

This is the fourth year The Childhood Trust has teamed up with The Big Give on #
GivingTuesday for its Christmas Challenge to raise awareness of the poorest boroughs
in London. Charities supported by The Childhood Trust this year include: [Magic Breakfast](http://www.magicbreakfast.com/),
which raised £81,989, [West London Action for Children](https://www.wlac.org.uk/)(
£45,269), Cardinal Hume Centre (£109,712), and Blooming Blossoms Trust, which raised
£112,505.

Laurence Guinness, CEO of The Childhood Trust said:

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> “Last year there were an estimated 300,000 children destitute in the UK, the majority
> of those living in London and it is only through the kindness of donors that thousands
> of disadvantaged children will be able to receive vital support from the 53 charities
> we’ve funded.”

The Childhood Trust also won this years #GivingTuesday competition, which was run
by [GOOD Agency](http://www.goodagency.co.uk/). GOOD Agency will help the charity
develop and deliver communications to raise awareness of the issues affecting children
experiencing poverty in London and engage with people who want to help.

 * **[New Creative Director at GOOD Agency](https://fundraising.co.uk/2017/10/07/240925/)**(
   7 October 2017)
 * **[WaterAid appoints GOOD agency for winter appeal](https://fundraising.co.uk/2017/11/07/wateraid-appoints-good-agency-winter-appeal/)**(
   7 November 2017)
 * **[WaterAid launches first digital wallet pass with January’s Just Water event](https://fundraising.co.uk/2018/01/05/wateraid-launches-first-digital-wallet-pass-januarys-just-water-event/)**(
   5 January 2018)

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