# Crowdfunding provides solution to staffing needs for Abortion Support Network

- Link: https://fundraising.co.uk/2016/12/14/crowdfunding-provides-solution-staffing-needs-abortion-support-network/
- Published: 2016-12-14T09:20:52+00:00
- Author: Melanie May

**The [Abortion Support Network](https://www.asn.org.uk/) (ASN) is using [Crowdfunder](http://www.crowdfunder.co.uk/)
to help it address its staffing needs with a campaign to part fund a new fundraiser.**

Through [The Funding Frontier](http://www.crowdfunder.co.uk/the-funding-frontier/)
campaign, the charity is seeking to raise £7,000 towards the fundraiser position,
which it says has become necessary to help it meet rising demand for the charity’s
services and to enable the charity to grow, with £10,500 already donated by supporters.
It is offering a number of rewards in return for donations including a personal 
thank you email from the charity’s director and board for a pledge of £14, and a
limited edition ASN badge for £35.

So far the campaign has raised pledges of just over £4,500 with the target deadline
set as 4^(th) January.

## Advertisement

This is the second time the charity has used crowdfunding in such a way. In 2014,
ASN ran its [The Next Level](http://www.crowdfunder.co.uk/asn-the-next-level/) crowdfunding
campaign, choosing crowdfunding because of a need to help finance the part-time 
role of director Mara Clarke and as a result of supporter insight, which told it
that supporters engaged with it online. This campaign raised just over £14,000 in
42 days from 259 backers.

The campaign is being promoted through a mixture of emails to supporters, direct
mail to a small proportion of supporters, and social media activity, including links
with influential supporters of ASN and allied organisations.

Caoileann Appleby, trustee, Abortion Support Network said:

> “As a very small organisation, crowdfunding enabled us to turn what could be perceived
> as weaknesses – little staff resource, very little budget for offline communications–
> into strengths (an engaged online community of supporters, and a genuine personal
> touch in our communications with them). When, during this year, we realised that
> we needed a fundraiser to help fuel the growth of ASN and keep up with further
> increases in client demand, it was a natural fit to turn to crowdfunding again.”

 * **[Crowdfunding consultancy launches with pro bono & discounted training offer for non-profits](https://fundraising.co.uk/2017/01/09/crowdfunding-consultancy-launches-pro-bono-discounted-training-offer-non-profits/)**(
   9 January 2017)
 * **[JustGiving appoints Rooster PR to promote crowdfunding with storytelling](https://fundraising.co.uk/2017/05/03/justgiving-appoints-rooster-pr-promote-crowdfunding-storytelling/)**(
   3 May 2017)
 * **[Young social entrepreneurs start crowdfunding after free training programme](https://fundraising.co.uk/2017/05/08/young-social-entrepreneurs-start-crowdfunding-after-free-training-programme/)**(
   8 May 2017)

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