# Charity chief executives more trusted than politicians; less than hairdressers

- Link: https://fundraising.co.uk/2016/12/07/charity-chief-executives-trusted-politicians-less-hairdressers/
- Published: 2016-12-07T10:38:08+00:00
- Author: Melanie May

**Less than half of the people polled in a recent [IPSOS Mori](https://www.ipsos-mori.com/)
survey trust charity chief executives to tell the truth, behind the ordinary person
in the street, hairdressers and television newsreaders, amongst others.**

The fourth IPSOS Mori and Mumsnet [Veracity Index 2016](https://www.ipsos-mori.com/Assets/Docs/Publications/Mumsnet-trust-report-FINAL.pdf)
polled 1,019 adults in the UK in October on the trustworthiness of professionals.
46% trusted charity chief executives to tell the truth – one percent less than in
2015, while nurses came top of the poll at 93%, followed by doctors at 91% and teachers
at 88%.

Charity chief executives were just in front of trade union officials and local councillors
which both scored 43%. Bottom of the list however were journalists at 24%, government
ministers at 20% and politicians generally at 15%.

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People aged 15-24 and 35-44 placed the most trust in charity chief executives with
57% of both age groups generally trusting them to tell the truth. Trust fell amongst
those polled the older they were, with 43% of 45-54 year olds generally trusting
them, dropping to 41% of those aged 55-64 and 36% of those aged 65+.

Gender-wise however, little difference was seen with 46% of men and 47% of women
generally trusting charity chief executives to tell the truth.

Geographically, charity chief executives were most trusted by people living in Wales
at 67%, followed by London at 56%, and least trusted in the South, where only 40%
of those polled in the region trusted them to be honest.

Those with a higher level of education attainment also had a greater level of trust
for charity chief executives according to the poll: 58% of those with a degree, 
Masters, or PhD, compared to 38% of those educated to GCSE/O-Level/CSE or NVQ level
1 or 2, and broadsheet readers also have a greater level of trust at 58% compared
to 44% of tabloid readers.

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