# Ammado launches philanthropy venture to engage young people with giving

- Link: https://fundraising.co.uk/2016/12/06/ammado-launches-philanthropy-venture-engage-young-people-giving/
- Published: 2016-12-06T09:36:34+00:00
- Author: Melanie May

**[Ammado](https://www.ammado.com/), the online global donation and fundraising 
platform, has launched the [Ammado Philanthropy Academy](https://ammadoacademy.com/),
aimed at engaging young people with philanthropy.**

Ammado is asking people to offer the gift to children in their families, as well
as other people they are close to, to teach young people about giving.

The venture lets people buy donation gift cards that are emailed to the recipient
on a weekly basis. Buyers of the cards can choose the amount to be sent each week,
and recipients are sent a personalised email with a message from the sender. The
email directs them to the Ammado Philanthropy Academy site where they are invited
to view videos from three global charities, and to choose which ones to donate the
funds on their card to.

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The charities change on a weekly basis and are in a specific sector, such as animals
or international aid with the aim of helping to build awareness of a range of current
world issues.

Two years ago, Ammado launched a similar [programme for corporates](https://fundraising.co.uk/2014/12/15/ammado-introduces-donation-gift-cards-christmas/),
which gave companies the opportunity to buy donation gift cards for employees or
clients. The cards could be customised to support the company’s corporate brand 
strategy, and like these new cards, let the recipient choose which charities to 
donate their funds to.

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