# Financial Times chooses MSF for its 2016 Christmas appeal partner

- Link: https://fundraising.co.uk/2016/12/05/financial-times-chooses-msf-2016-christmas-appeal-partner/
- Published: 2016-12-05T17:04:24+00:00
- Author: Howard Lake

**The Financial Times has chosen Médecins Sans Frontières (MSF UK) as its partner
in its seasonal appeal this year.**

The newspaper is raising awareness of and funds for the charity, inviting its readers
to support the charity. It has [published features](https://www.ft.com/seasonal-appeal-2016)
about the charity’s work, including [audio reports](https://www.ft.com/content/1b372e4d-885d-4a87-9e7b-8df7b67e8c17)
and film, including a 360 degree video report from the Democratic Republic of Congo
by David Pilling and Charlie Bibby.

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 Its journalists have traveled with MSF staff across four continents to present
their stories.Over the past 10 years the FT’s seasonal appeal has raised **over 
£16 million** for charities.

> “In a year of global crisis, in which conflict and persecution have forced millions
> of people to flee their homes and countries in desperate circumstances, its work
> has never been more necessary”.

He adds that the two organisations share similar values:

> “Wherever it goes, MSF operates within its own strict guidelines. It gives free
> medical care based solely on need, regardless of politics or religion. It takes
> no side in any conflict and, to preserve its independence, it rarely accepts any
> funding from governments or institutions. Ninety per cent of its income comes 
> in small amounts from individual donors.
> “These are principles the FT supports
> wholeheartedly”.

![FInancial Times logo from its editorial page](https://wfay6x.infiniteuploads.cloud/
2016/12/financial-times-logo.jpg)

_The FT’s principles ally with those of MSF. Photo: Howard Lake_

The newspaper’s appeal is running from three weeks from 24 November, with content
appearing both in the newspaper and at [FT.com](http://www.ft.com).

> Today is [#GivingTuesday](https://twitter.com/hashtag/GivingTuesday?src=hash&ref_src=twsrc%5Etfw),
> a global day of charitable giving. Join us and support our seasonal appeal charity
> [@MSF_UK](https://twitter.com/MSF_uk?ref_src=twsrc%5Etfw) [https://t.co/clkQheaEwo](https://t.co/clkQheaEwo)
> — Financial Times (@FT) [November 29, 2016](https://twitter.com/FT/status/803611744618721280?ref_src=twsrc%5Etfw)

 

![FT's Seasonal Appeal for MSF in 2016](https://wfay6x.infiniteuploads.cloud/2016/
12/ft-seasonal-appeal-2016-msf.jpg)

_The FT’s support includes editorial coverage and calls to give. Photo: Howard Lake_

The appeal has drawn criticism from Breitbart London both in terms of the charity’s
support for the mental health of migrants, and for the newspaper’s preference to
use the word ‘seasonal’ instead of ‘Christmas’.

The charity responded to both criticisms via Twitter with [what it called](https://twitter.com/MSF_uk/status/804675565290684416)“
a bit of sass this Friday afternoon”:

> Thanks so much for your support [@BreitbartLondon](https://twitter.com/BreitbartLondon?ref_src=twsrc%5Etfw).
> Yet another example of your balanced & respectful "journalism" Keep on doing your
> thing 💃🏿
> — MSF UK (@MSF_uk) [December 2, 2016](https://twitter.com/MSF_uk/status/804673152441872384?ref_src=twsrc%5Etfw)

 * **[Financial Times moves from seasonal appeal to charitable initiative](https://fundraising.co.uk/2020/11/19/financial-times-moves-from-seasonal-appeal-to-charitable-initiative/)(
   19 November 2020)**
 * **[Financial Times features charitable giving](https://fundraising.co.uk/2002/10/16/financial-times-features-charitable-giving/)(
   16 October 2002)**
 * **[Financial Times launches charity to promote financial literacy and inclusion](https://fundraising.co.uk/2021/09/15/ft-launches-charity-to-promote-financial-literacy-inclusion/)(
   15 September 2021) **

 
