# Evening Standard’s Christmas appeal to help young homeless people

- Link: https://fundraising.co.uk/2016/11/29/evening-standards-christmas-appeal-help-young-homeless-people/
- Published: 2016-11-29T11:40:25+00:00
- Author: Howard Lake

**The London Evening Standard’s Christmas Appeal will this year support Centrepoint,
raising funds for its new helpline for vulnerable young people facing homelessness.**

The appeal was launched to readers with a prominent front-page endorsement from 
HRH Prince William, Duke of Cambridge, who is patron of the youth homeless charity.
It included an image of his letter on Kensington Palace notepaper, thanking The 
Evening Standard for its support.

The Christmas appeal will raise funds for a new ‘Centrepoint Young and Homeless 
Helpline’, which will be “the first such service to deliver essential information
to desperate young people in London and beyond”.

## Advertisement

It is a joint appeal by The London Evening Standard and its sister titles The Independent
and the i Paper.

> How to donate to The Independent’s Homeless Helpline Christmas appeal [#homelesshelpline](https://twitter.com/hashtag/homelesshelpline?src=hash)
> 
> [https://t.co/JaxZNtMqU4](https://t.co/JaxZNtMqU4) [pic.twitter.com/XSnEKDY0KA](https://t.co/XSnEKDY0KA)
> — The Independent (@Independent) [November 21, 2016](https://twitter.com/Independent/status/800602232513171456)

 

## Donation form and bucket collection

![Prince William on front page of London Evening Standard, supporting Centrepoint
Christmas appeal](https://wfay6x.infiniteuploads.cloud/2016/11/IMG_9587-e1480372978119.
jpg)

[The appeal](http://www.standard.co.uk/topic/homeless-helpline) took up the first
four pages of the printed newspaper on 21 November, including an interview with 
one young girl who had been helped by Centrepoint to find hostel accommodation in
south London.

Page three of the newspaper featured a donation form, which included details on 
how to donate via the phone, text, online and post. The online giving page, hosted
by JustGiving, includes a recommended donation amount of £30.

 

![Evening Standard Christmas appeal 2016 - editorial](https://wfay6x.infiniteuploads.
cloud/2016/11/evening-standard-christmas-appeal-2016-leader.jpg)

![Evening Standard Christmas appeal 2016 - byline](https://wfay6x.infiniteuploads.
cloud/2016/11/evening-standard-christmas-appeal-2016-byline.jpg)

![Evening Standard Christmas appeal 2016 statistic](https://wfay6x.infiniteuploads.
cloud/2016/11/evening-standard-christmas-appeal-2016-statistic.jpg)

![Evening Standard Christmas appeal 2016 - form](https://wfay6x.infiniteuploads.
cloud/2016/11/evening-standard-christmas-appeal-2016-form.jpg)

![Evening Standard Christmas appeal 2016 logo](https://wfay6x.infiniteuploads.cloud/
2016/11/evening-standard-christmas-appeal-2016-logo.jpg)

Page four let commuters know to expect over 100 volunteer collectors and Centrepoint
staff with collecting buckets for the appeal at 27 London stations that evening.

[The Standard featured its appeal in its editorial](http://www.standard.co.uk/comment/comment/evening-standard-comment-our-christmas-appeal-to-help-centrepoint-a3400836.html),
highlighting a series of articles and coverage of the people and issues involved
in the run-up to Christmas.

It read:

> “Our campaign will also support the charity’s wider services and in the coming
> weeks we will highlight the ways in which it transforms troubled lives. Homelessness
> is often avoidable and we hope Standard readers will help the homeless this Christmas.
> After all, at the heart of the Nativity story there is a family with nowhere to
> stay”.

 

 * **We’ve featured newspapers’ Christmas appeals for years – read [Newspapers’ Christmas charity appeals in 2008](https://fundraising.co.uk/2008/12/18/newspapers039-christmas-charity-appeals-2008/),
   [Newspapers’ Christmas appeals 1999](https://fundraising.co.uk/1999/11/29/newspapers039-christmas-appeals/),
   and [Newspaper’s Christmas appeal introduces regular giving ask for first time](https://fundraising.co.uk/2005/11/24/newspaper-christmas-appeal-includes-regular-gift-ask-first-time/).**

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