# Swiss digital donations increase by 14%, says RaiseNow report

- Link: https://fundraising.co.uk/2016/11/28/swiss-digital-donations-increase-14-says-raisenow-report/
- Published: 2016-11-28T22:37:08+00:00
- Author: Howard Lake

**The volume of digital donations to charity by people in Switzerland continues 
to grow, up by 14% in 2015, according to the second Digital Fundraising Study Switzerland.
However, the proportion of donations via digital channel “remains low”, say the 
authors.**

The second annual edition of the Digital Fundraising Study Switzerland examined 
the giving habits of the Swiss during 2015. Conducted by online fundraising platform
RaiseNow and Amazee Metrics, it analysed 120,000 transactions with a donation volume
of over 12.5m Swiss francs from more than 100 organisations.

For this report more than twice as many organisations were consulted compared to
the original research – 20 organisations in 2015, of which 13 are certified by Swiss
watchdog foundation ZEWO, compared to nine in 2014.

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![Double digit growth in Swiss digital giving](https://wfay6x.infiniteuploads.cloud/
2016/11/raise-now-digital-fundraising-study-switzerland-2016-stat.jpg)

It found that the proportion of digital donations from from 2.24% to 2.55% in 2015,
an increase of** 13.9**%. The proportion of digital giving was calculated by dividing
the total number of private donations (over CHF 262m) by the volume of digital donations(
CHF 6.7m) from 20 Swiss charities.

![raise-now-digital-fundraising-study-switzerland-2016-stat-chart](https://wfay6x.
infiniteuploads.cloud/2016/11/raise-now-digital-fundraising-study-switzerland-2016-
stat-chart.jpg)

 

## Key findings

This years Study presents more than 15 key figures demonstrating how the Swiss donate
digitally.

 * In all categories of charity (disaster, environment, health etc), the average
   donation was marginally lower than in previous years (CHF 112.70 compared to 
   CHF 114.37).
    ⌊Digital Fundraising Study Switzerland chart⌉

 * Disasters and overseas aid charities secured the highest average donations compared
   to other categories at CHF 141.60, but this was explained in part by significant
   giving in response to the Nepal earthquake.

 * Credit cards remain the most popular method of payment for online donations in
   Switzerland, ahead of PostFinance (debit cards and online banking), pay-in slips(
   for pledges made online), SMS/text giving, and PayPal.

 * Regular giving consists mostly of monthly or annual payments. Quarterly and semestrial
   donations are made, but at a lower volume.

 * The most popular days of the week for giving are Tuesday and Wednesday, with 
   less activity at the weekend.

Marco Zaugg, CEO of RaiseNow, commented on this year’s findings, saying:

> “The positive trend from the previous year has been confirmed. We can once again
> see a double-digit growth in the share of digital donations, even if this does
> not fully meet our expectations.
> “The second Digital Fundraising Study Switzerland has confirmed trends that were
> already evident in the first edition of the study: credit card payments are, once
> again, the most commonly used method of payment for online donations. Donations
> are made throughout the day, during work and leisure hours, and the weekdays with
> the highest average donation amounts are Wednesdays (CHF 130) and Sundays (CHF
> 127).”

He added:

“The biggest surprise from the Digital Fundraising Study 2016 was the confirmation
of our previous hypotheses that online donations set to recur monthly achieve a 
significantly higher total sum within a year than donations set to recur annually.”

## Giving Tuesday in Switzerland

The Digital Fundraising Study Switzerland was published the day before Giving Tuesday,
the global giving day, which will be marked in Switzerland for the first time.

You can download the second [Digital Fundraising Study Switzerland](http://www.raisenow.com/dfs16)
in PDF from RaiseNow.

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