# 7 Christmas campaigns to whet the appetite

- Link: https://fundraising.co.uk/2016/11/28/7-christmas-campaigns-whet-appetite/
- Published: 2016-11-28T10:02:01+00:00
- Author: Melanie May

**The festive season starts in earnest this week as December arrives and Advent 
calendars begin their countdown to the big day, so here are seven very different
Christmas campaigns and fundraising events as a taster of what’s to come.**

 [⌊snowball dough balls⌉](https://wfay6x.infiniteuploads.cloud/2016/11/rsz_snowball_dough_balls_high_res.jpg)

#### 1) PizzaExpress & Macmillan Snowball Dough Ball Day

PizzaExpress is offering a free festive doughball dessert on 29^(th) November to
raise funds for [Macmillan](http://www.macmillan.org.uk/). Anyone who goes into 
their local PizzaExpress and says: “Free Snowball Dough Balls please” will receive
a portion of Snowball Dough Balls, which combine PizzaExpress’s Dough Balls, with
a sprinkle of cinnamon, icing sugar and vanilla cream dip. The restaurant is suggesting
a £1 donation per portion, which will go to Macmillan Cancer Support. People are
also being asked to share their Snowball Dough Balls with Macmillan Cancer Support
on social media. PizzaExpress has been working with Macmillan since March this year,
and with every Padana pizza bought, a discretionary 25p is donated to the charity.

 

## Advertisement

 [⌊MS Society Merry Moments⌉](https://wfay6x.infiniteuploads.cloud/2016/11/rsz_ms_society_-_smack_3.jpg)

#### 2) MS Society #MerryMoments

[MS Society](http://www.mssociety.org.uk/) has launched its #Merrymoments campaign,
which asks people to share stories, pictures and videos of their #Merrymoments on
social media or via [christmas.mssociety.org.uk](http://christmas.mssociety.org.uk),
vote for their favourite using the ‘heart’ button and make a donation to the charity.
The charity is working with digital agency SMACK, which has produced a dedicated
microsite to showcase the stories and images shared on social media, and will complement
MS Society’s print mailer which is themed around the tradition Christmas paperchain.
An appeal film will also be launched to tie in with the campaign.

 

 [⌊Toy drive london business school⌉](https://wfay6x.infiniteuploads.cloud/2016/11/rsz_advancement_advancing.jpg)

#### 3) London Business School Community Toy Drive

[London Business School’s Community Action Group](http://www.london.edu/about/community-involvement)
and its Student Volunteering Club will donate hundreds of presents to local Marylebone
children aged between 0 and 12 years, in the run-up to the Christmas holiday. This
is the eighth year the School has run the toy drive and so far more than 3,000 toys
have been donated. Students, faculty and staff buy gifts for children who are living
in areas of greatest social need or are currently being treated at St Mary’s Hospital
paediatric intensive care unit. The gifts are handed out at local nurseries, a youth
club, children’s parties on the Lisson Green Estate and in Church Street, and the
children’s ward at St Mary’s Hospital.

 

 [⌊Brain tumour research ad⌉](https://wfay6x.infiniteuploads.cloud/2016/11/rsz_btr_1350_brain_tumour_research_tube_car_ads.jpg)

#### 4) Brain Tumour Research Cure campaign

[Brain Tumour Research’s](http://www.braintumourresearch.org) Christmas campaign
runs in train carriages across the London tube network, from 21st November for two
weeks and features a letter penned by two girls to their father who they lost to
a brain tumour. This is the second Christmas without their father Steve who used
to work on London Underground and their letter is an emotional appeal for donations
to fund research into brain tumours. It asks people to text CURE to 70660 to donate
£5.

 

#### 5) Pret Opening Doors Christmas campaign

[Pret’s](http://www.pret.co.uk/en-gb) Christmas campaign focuses on its [apprenticeship scheme](https://www.pret.co.uk/en-gb/apprenticeship-scheme)
for homeless people with a film showing how it works. 10p from every soup sale, 
and 50p from every sale of a Christmas sandwich goes towards supporting this programme
with Pret hoping to raise £1.7m this year. More than 350 people have taken part 
in the scheme over the past eight years with 75% graduating from the three-month
course, which provides job training as well as counselling and other support, and
around 150 are still working at Pret.

 

#### 6) Alzheimer’s Research UK Santa Forgot

Narrated by Stephen Fry and with visuals by Aardman, [Alzheimer’s Research UK’s](http://www.alzheimersresearchuk.org/)
Christmas campaign imagines a world where Santa is living with the effects of dementia
and no longer visits children on Christmas Eve. It shows that dementia can affect
anyone, even Santa, but that research holds the key to defeating it and asks people
to donate £5 by text to fund research into the illness.

 

> Today, we're launching no one should have no one at Christmas. Find out how you
> can help us [#Endloneliness](https://twitter.com/hashtag/Endloneliness?src=hash&ref_src=twsrc%5Etfw):
> [https://t.co/WUfAh2Ww1c](https://t.co/WUfAh2Ww1c) [pic.twitter.com/l2vKw2H57v](https://t.co/l2vKw2H57v)
> — Age UK (@age_uk) [November 21, 2016](https://twitter.com/age_uk/status/800700295797948416?ref_src=twsrc%5Etfw)

#### 7) Age UK No one should have no one at Christmas

[Age UK](http://www.ageuk.org.uk/) is using geo-targeted messaging in its Christmas
campaign this year with ‘No one should have no one at Christmas’ running on roadside
digital billboards until 4^(th) December as part of a wider integrated campaign.
The billboard ads show locally relevant messages, such as ‘There are 41,000 lonely
older people in the West Midlands’ which is running in Birmingham. The campaign 
aims to raise awareness of the plight of lonely older people at this time of year
and asks people to #EndLoneliness by donating to help the charity help more older
people, or volunteering locally themselves.

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