# John Lewis Christmas advert band to donate income to refugee charity

- Link: https://fundraising.co.uk/2016/11/26/john-lewis-christmas-advert-band-donate-income-refugee-charity/
- Published: 2016-11-26T15:30:43+00:00
- Author: Howard Lake

**Vaults, the band that performed the music in this year’s John Lewis Christmas 
advert, has announced its support for the Stop Funding Hate campaign and is donating
its income to a refugee charity.**

The three-person Vaults performed the music to the version of Randy Crawford’s [_One Day I’ll Fly Away_](http://amzn.to/2ggHd0y)
which was used in the [John Lewis advert](https://fundraising.co.uk/2016/11/10/john-lewis-christmas-advert-includes-partnership-wildlife-trusts/).

They announced to their fans and followers (“Vaultsers”) yesterday that they supported
the Stop Funding Hate campaign, which has asked consumers to urge companies to stop
advertising in newspapers that spread messages of fear, racism, xenophobia and hatred
towards refugees and migrants.

## Advertisement

The band say that they had been asked their views on the campaign because John Lewis
is one of the companies that has advertised in some of these national newspapers.

[⌊Vaults' single of One Day I'll Fly Away⌉⌊Vaults' single of One Day I'll Fly Away⌉[

## Lead singer’s support for refugee charity

In a one-page letter, shared on social media, Vaults explain their approach. They
acknowledge that “John Lewis is a great company. We looked into them before we pitched
for the ad and agreed they had good ethics, treated their staff well and raised 
money for good causes”. They add that it has been “a brilliant experience for us
and… we remain incredibly grateful to have had this opportunity”.

However, the band supports the [Stop Funding Hate](https://www.facebook.com/stopfundinghate)
campaign because “we have all been appalled by the portrayal of some of [the] world’s
most desperate people in areas of the press”.

Indeed, the band has experience of the issues. Lead singer Blythe Pepino has been
an active campaigner to support refugees, taking part in fundraising and helping
construct shelters for refugees in Calais.

Consequently, they announced that “we will be donating any funds we receive personally
from the advert plus a lump sum we’ve raised from a gig this Christmas to the incredible‘
[Help Refugees](http://www.helprefugees.org.uk/how-to-help)‘ charity that Blythe
has worked closely with before”.

They ended by inviting their fans to consider donating or volunteering for the charity.

The respectful tone of the message continued throughout as they signed off “thanks
for listening”.

Here is their statement.

> A letter to our followers x [pic.twitter.com/DNqYMozQbe](https://t.co/DNqYMozQbe)
> — Vaults (@vaults) [November 25, 2016](https://twitter.com/vaults/status/802212397528322048?ref_src=twsrc%5Etfw)

The band’s decision has been welcomed by many:

> This is wonderful [@vaults](https://twitter.com/vaults?ref_src=twsrc%5Etfw) [@stopfundinghate](https://twitter.com/StopFundingHate?ref_src=twsrc%5Etfw).
> Would be amazing if [@johnlewisretail](https://twitter.com/JohnLewisRetail?ref_src=twsrc%5Etfw)
> followed suit ❤️ [#goodwilltoall](https://twitter.com/hashtag/goodwilltoall?src=hash&ref_src=twsrc%5Etfw)
> [#stopfundinghate](https://twitter.com/hashtag/stopfundinghate?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/e5tp7JLOkj](https://t.co/e5tp7JLOkj)
> — Gemma Chan (@gemma_chan) [November 25, 2016](https://twitter.com/gemma_chan/status/802241848232308736?ref_src=twsrc%5Etfw)

 

> Well done [@vaults](https://twitter.com/vaults?ref_src=twsrc%5Etfw) for publicly
> supporting the [#StopFundingHate](https://twitter.com/hashtag/StopFundingHate?src=hash&ref_src=twsrc%5Etfw)
> campaign! [#GoodwillToAll](https://twitter.com/hashtag/GoodwillToAll?src=hash&ref_src=twsrc%5Etfw)
> this winter [#RefugeesWelcome](https://twitter.com/hashtag/RefugeesWelcome?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/m95KF1SKiy](https://t.co/m95KF1SKiy)
> — Beth Powell 🐝 (@BethPowell1) [November 26, 2016](https://twitter.com/BethPowell1/status/802499874616999936?ref_src=twsrc%5Etfw)

 

> Great that [@Vaults](https://twitter.com/vaults?ref_src=twsrc%5Etfw) support [@StopFundingHate](https://twitter.com/StopFundingHate?ref_src=twsrc%5Etfw)!
> 🙂 Shame that [@johnlewisretail](https://twitter.com/JohnLewisRetail?ref_src=twsrc%5Etfw)
> don't hear the message. [https://t.co/DAYGFMeaNO](https://t.co/DAYGFMeaNO)
> — Gareth Morris (@TInderbiscuit) [November 26, 2016](https://twitter.com/TInderbiscuit/status/802485489185894400?ref_src=twsrc%5Etfw)

 

> The [@Vaults](https://twitter.com/vaults?ref_src=twsrc%5Etfw) have announced they're
> donating all proceeds from their appearance in the [#JohnLewisAdvert](https://twitter.com/hashtag/JohnLewisAdvert?src=hash&ref_src=twsrc%5Etfw)
> to [@HelpRefugeesUK](https://twitter.com/helprefugeesuk?ref_src=twsrc%5Etfw) [#GoodwillToAll](https://twitter.com/hashtag/GoodwillToAll?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/76075V6ylS](https://t.co/76075V6ylS)
> — Stop Funding Hate (@StopFundingHate) [November 25, 2016](https://twitter.com/StopFundingHate/status/802259696421847041?ref_src=twsrc%5Etfw)

 

> Saw this and went and downloaded the album. [#Vaults](https://twitter.com/hashtag/Vaults?src=hash&ref_src=twsrc%5Etfw)
> [#JohnLewis](https://twitter.com/hashtag/JohnLewis?src=hash&ref_src=twsrc%5Etfw)
> [#StopFundingHate](https://twitter.com/hashtag/StopFundingHate?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/NxQweDtbpW](https://t.co/NxQweDtbpW)
> — Matthew Hodson (@Matthew_Hodson) [November 25, 2016](https://twitter.com/Matthew_Hodson/status/802285206149402625?ref_src=twsrc%5Etfw)

 

> Well done the [@vaults](https://twitter.com/vaults?ref_src=twsrc%5Etfw) and [@LEGO_Group](https://twitter.com/LEGO_Group?ref_src=twsrc%5Etfw)
> for supporting [@StopFundingHate](https://twitter.com/StopFundingHate?ref_src=twsrc%5Etfw)
> What about you [@johnlewisretail](https://twitter.com/JohnLewisRetail?ref_src=twsrc%5Etfw)??
> [@waitrose](https://twitter.com/waitrose?ref_src=twsrc%5Etfw) ?? [#GoodwillToAll](https://twitter.com/hashtag/GoodwillToAll?src=hash&ref_src=twsrc%5Etfw)
> — Frances Brown (@fcbrown187) [November 25, 2016](https://twitter.com/fcbrown187/status/802257306675200000?ref_src=twsrc%5Etfw)

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