# 9 kinds of fundraising activity on Black Friday

- Link: https://fundraising.co.uk/2016/11/25/fundraising-black-friday/
- Published: 2016-11-25T16:46:33+00:00
- Author: Howard Lake

**Although Giving Tuesday is the international response from charities and causes
to the commercial focus of today’s Black Friday, that doesn’t stop charities fundraising
and organisations giving today.**

Here are a few examples of fundraising campaigns on Black Friday together with campaigns
using the day to promote their future fundraising campaigns.

## Advertisement

## 1. The Big Give Christmas Challenge

The UK’s largest matched giving campaign for charities takes place on Giving Tuesday
this year, 29 November.

> Today's [#BlackFriday](https://twitter.com/hashtag/BlackFriday?src=hash&ref_src=twsrc%5Etfw)
> but save some cash for a [#GivingTuesday](https://twitter.com/hashtag/GivingTuesday?src=hash&ref_src=twsrc%5Etfw)
> donation on [https://t.co/CCGDGSQXZQ](https://t.co/CCGDGSQXZQ) & DOUBLE YOUR MONEY!
> [#ChristmasChallenge16](https://twitter.com/hashtag/ChristmasChallenge16?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/fneVZEDOdl](https://t.co/fneVZEDOdl)
> — Big Give (@BigGive) [November 25, 2016](https://twitter.com/BigGive/status/802091802761240576?ref_src=twsrc%5Etfw)

## 2. Black Pie Day

There are puns galore going free today on Black Friday. Here is one campaign benefiting
Shelter.

> Hurry! It’s our BIG PIE GIVEAWAY this morning raising funds for [@Shelter](https://twitter.com/Shelter?ref_src=twsrc%5Etfw)
> [#blackfriday](https://twitter.com/hashtag/blackfriday?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/GgJw6KWq8n](https://t.co/GgJw6KWq8n) [pic.twitter.com/1xQ1Urh07P](https://t.co/1xQ1Urh07P)
> — Pieminister (@pieminister) [November 25, 2016](https://twitter.com/pieminister/status/802044318563401729?ref_src=twsrc%5Etfw)

> A huge thank you to all at [@pieminister](https://twitter.com/pieminister?ref_src=twsrc%5Etfw),
> and their many stores nationwide, who've been donating money to Shelter today 
> with [#BlackPieday](https://twitter.com/hashtag/BlackPieday?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/fGTO8TcnC9](https://t.co/fGTO8TcnC9)
> — Shelter (@Shelter) [November 25, 2016](https://twitter.com/Shelter/status/802127220059807744?ref_src=twsrc%5Etfw)

 

## 3. Christmas is coming

St Margaret’s Hospice is using a Black Friday discount code to sell even more Christmas
cards.

> Get 25% off our fantastic Christmas cards & other products online when you use
> code BLACKFRIDAY for today only: [https://t.co/DGHaDRpoYy](https://t.co/DGHaDRpoYy)
> [pic.twitter.com/GTg5ZrzhLs](https://t.co/GTg5ZrzhLs)
> — St Margaret's Hospice Care (@st_marg) [November 25, 2016](https://twitter.com/st_marg/status/802162477215711232?ref_src=twsrc%5Etfw)

 

## 4. #Thanks4giving

Last year Fat Face declared it would not join in the sales frenzy of Black Monday
but [donate to charities instead](https://fundraising.co.uk/2015/06/19/fat-face-to-donate-to-charity-instead-of-offering-steep-discounts-on-black-friday/).
It is doing so again.

> Forget [#BlackFriday](https://twitter.com/hashtag/BlackFriday?src=hash&ref_src=twsrc%5Etfw),
> it's Feel Good Friday here!
> Instead of discounting we’re donating to charities…
> Learn more: [https://t.co/4XVSpMc6qW](https://t.co/4XVSpMc6qW) [pic.twitter.com/7soDnTZXMI](https://t.co/7soDnTZXMI)
> — FatFace (@FatFace) [November 25, 2016](https://twitter.com/FatFace/status/802097149685141504?ref_src=twsrc%5Etfw)

It has just followed up with a thank you of its own on Black Friday:

> As a little treat to say THANKS for your support of [#thanksforgiving](https://twitter.com/hashtag/thanksforgiving?src=hash&ref_src=twsrc%5Etfw),
> get FREE UK delivery all weekend 😊 [https://t.co/oKDNBGd9Za](https://t.co/oKDNBGd9Za)
> [pic.twitter.com/kN0jMxB93W](https://t.co/kN0jMxB93W)
> — FatFace (@FatFace) [November 25, 2016](https://twitter.com/FatFace/status/802160394936680448?ref_src=twsrc%5Etfw)

[Others are taking a similar approach](https://www.theguardian.com/business/2016/nov/25/black-friday-alternatives-charity-patagonia-fat-face-jigsaw-and-next),
including Patagonia which is donating to environmental organisations:

> Black Friday alternatives in fashion as retailers give profits to charity. Read
> [@guardian](https://twitter.com/guardian?ref_src=twsrc%5Etfw): [https://t.co/zgJDw7zC9j](https://t.co/zgJDw7zC9j)
> [pic.twitter.com/JL4ZbluOqT](https://t.co/JL4ZbluOqT)
> — Patagonia (@patagonia) [November 25, 2016](https://twitter.com/patagonia/status/802191678736109568?ref_src=twsrc%5Etfw)

 

## 5. Low cost membership

Sometimes you don’t need to offer a price reduction when you are confident of the
value of your offer. In this vein [Civic Voice](http://www.civicvoice.org.uk/) has
promoted its £10 a year individual membership fee as “one of the biggest bargains”
you’ll see on Black Friday.
 

## 6. Different day, same ask

Of course, there’s nothing stopping you from fundraising on Black Friday. Here is
Breakfast in a Bag and its efforts to provide breakfast to people who are homeless
in London. No price reduction of course: just a request for support.

_[Tweet at https://twitter.com/breakfastinabag/status/802049952532824064 is no longer
available]._

 

## 7. Companies doing the right thing

Charities don’t always have to ask their corporate friends to support them: plenty
of them will eschew Black Friday’s discounting and turn it into a giving opportunity.

_[Tweet at https://twitter.com/whatyousow/status/802130128897802240 no longer available]._

 

## 8. Orange is the new black

Who said it had to be Black Friday? Prostate Cancer UK are encouraging us to look
ahead to a week’s time and Orange Friday:

 

## 9. #LackFriday

Did we mention that there are plenty of opportunities for puns on ‘Black Friday’?

World Jewish Relief turned the day into #LackFriday, the campaign featured “photos
of the people we support and boast a special offer deal of just £5 to help provide
warm clothes, warm meals, warm homes or warm hearts through our befriending and 
homecare support services”.

> Alena visits Frima everyday so she no longer feels alone. No-one should lack warm
> friendship. [#LackFriday](https://twitter.com/hashtag/LackFriday?src=hash&ref_src=twsrc%5Etfw)
> [#blackfriday](https://twitter.com/hashtag/blackfriday?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/X2J8RZJxEg](https://t.co/X2J8RZJxEg)
> — World Jewish Relief (@WJRelief) [November 25, 2016](https://twitter.com/WJRelief/status/802172512947867648?ref_src=twsrc%5Etfw)

 

## More on Black Friday, fundraising and giving

> Forget Black Friday. This charity site will help you start a 'giving revolution.'
> [https://t.co/CrbH9JH5A2](https://t.co/CrbH9JH5A2) [pic.twitter.com/i8o5kdupPB](https://t.co/i8o5kdupPB)
> — Mashable (@mashable) [November 25, 2016](https://twitter.com/mashable/status/802135934791729154?ref_src=twsrc%5Etfw)

> We won't be doing Black Friday tomorrow, we'll give 10% of profits to [@Arianas_Hope](https://twitter.com/Arianas_Hope?ref_src=twsrc%5Etfw),
> local charity close to my heart instead [@FargoVillage](https://twitter.com/FargoVillage?ref_src=twsrc%5Etfw)
> — Big Comfy Bookshop (@bigcomfybooks) [November 24, 2016](https://twitter.com/bigcomfybooks/status/801759896001740801?ref_src=twsrc%5Etfw)

> On this 'black Friday' check out the online charity shops. I've been finding some
> cracking gifts. We don't need new shit….get creative!😘😘😘
> — Charlotte Church (@charlottechurch) [November 25, 2016](https://twitter.com/charlottechurch/status/802075284581257216?ref_src=twsrc%5Etfw)

 

> although of course all [#socent](https://twitter.com/hashtag/socent?src=hash&ref_src=twsrc%5Etfw)
> s do likewise (and more) every day of the year [#buysocial](https://twitter.com/hashtag/buysocial?src=hash&ref_src=twsrc%5Etfw)
> — Nick Temple (@nicktemple1) [November 25, 2016](https://twitter.com/nicktemple1/status/802196514391072768?ref_src=twsrc%5Etfw)

 

> Instead of buying a load of crap we don't want on [#blackfriday](https://twitter.com/hashtag/blackfriday?src=hash&ref_src=twsrc%5Etfw),
> I've got a better idea. How about we all donate £5 to a charity instead?
> — AngryBritain.com (@AngryBritain) [November 25, 2016](https://twitter.com/AngryBritain/status/802048996659396608?ref_src=twsrc%5Etfw)

> Just read a tweet suggesting giving £5 to charity instead of wasting money on 
> Black Friday. 1st charity to reply to this tweet gets my fiver
> — Simon Fisher (@AbsoluteSDevon) [November 25, 2016](https://twitter.com/AbsoluteSDevon/status/802053199385526272?ref_src=twsrc%5Etfw)

> Doing good “can be as easy as saving that crisp new £5 note on Black Friday & 
> donating to charity on [#GivingTuesday](https://twitter.com/hashtag/GivingTuesday?src=hash&ref_src=twsrc%5Etfw)”
> [https://t.co/X42eyS4sjw](https://t.co/X42eyS4sjw)
> — Turner PR (@TurnerPR_UK) [November 15, 2016](https://twitter.com/TurnerPR_UK/status/798481989510774784?ref_src=twsrc%5Etfw)

  

 * **Have we missed your Black Friday fundraising campaign or promotion? Let us 
   know in the comments below.**
 * **We covered [Black Friday fundraising](https://fundraising.co.uk/2015/11/25/how-some-retailers-are-using-black-friday-for-fundraising-and-social-good/)
   by retailers last year too.**