# First TV campaign for Giving Tuesday in the UK - Link: https://fundraising.co.uk/2016/11/24/first-tv-campaign-giving-tuesday-uk/ - Published: 2016-11-24T13:14:54+00:00 - Author: Howard Lake **Giving Tuesday will use TV advertising in the UK for the first time this year to promote the annual day of giving. ** The 30-second advert will air on 27 and 28 November and on Giving Tuesday itself, 29 November. This is the third year that #givingtuesday has taken place in the UK since it was [introduced from the US in 2014](https://fundraising.co.uk/2014/06/18/giving-tuesday-launches-uk/). It is now marked by charities, individuals and companies in around 70 countries. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) ## People giving The advert was made by agency [WPN Chameleon](http://wpnchameleon.co.uk) and consists solely of user generated mobile phone clips in which people show how they will be supporting a charity on #givingtuesday. The idea was to stand apart from the other commercial brand ads on TV. Gail Cookson, Fundraising Director at WPN Chameleon, explained the approach. She said: > “The success of #givingtuesday lies in the donor-centricity that sits at the heart > of the movement: people can give how they want, and to whom. We wanted to bring > that to life on TV to raise the profile of #givingtuesday in a way that would > complement, and boost, the other on- and off-line activity”. ## Giving time and skills for #givingtuesday The advert was made possible, appropriately enough, by a large number of people donating their time and skills for free. * the team at WPN Chameleon donated their time to make the advert * Media house M.i., Sky and BT Sport donated airtime so the ad will be shown in over 200 spots * Actor Martin Clunes gave his time to record the voiceover * Guy Farley and his team donated the use of the original music. Kim Roberts, Campaign Lead for [Giving Tuesday](http://www.givingtuesday.org.uk) at CAF, said: > “Just like Black Friday, #givingtuesday has now established itself as a regular > feature in the festive calendar in the UK. This year the extra TV advertising > exposure will bring the movement to the attention of millions of people, who can > then support the causes they love on Tuesday 29th November.”   * **UK Fundraising previewed the Giving Tuesday ad earlier this week as one of [Five things to look forward to on Giving Tuesday 2016](https://fundraising.co.uk/2016/11/22/5-things-look-forward-giving-tuesday-2016/).** ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)