# EPoS implementation sees Sense double new goods margins in under six months

- Link: https://fundraising.co.uk/2016/11/24/epos-implementation-sees-sense-double-new-goods-margins-six-months/
- Published: 2016-11-24T10:12:06+00:00
- Author: Melanie May

**[Sense](https://www.sense.org.uk/) has doubled new goods margins and increased
second-hand good margins and Gift-Aided sales in less than six months since implementing
an EPoS system across its stores.**

The charity partnered with EPoS & retail management software provider [Cybertill](http://www.charitystore.co.uk/)
to implement its CharityStore system in June this year and has seen new goods margins
double to 74.7%, and second-hand goods margins increase from 45% to 77%.

The system has also given the charity a more accurate view of stock while a better
pricing structure has enabled it to increase its average transaction value from 
£4.16 to £4.24.

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Previously, Sense, which has 100 shops across the country in addition to eBay and
Amazon online stores, was using a different retail system alongside paper-based 
tasks to manage the stores, also managing Gift Aid claims separately to the store
system.

The new software lets the charity integrate Gift Aid into its EPoS system.  All 
data is now stored and managed from one place, which has helped Sense to prompt 
more staff to push Gift Aid at the till point, resulting in a 31% rise in Gift Aided
sales.

The system has also enabled Sense to unite its fundraising and retail divisions 
as well as improve supporter and community engagement.

Adrian Darkin, trading manager at Sense, said:

> “The fundraising department is really excited about being able to tap into retail
> CRM and loyalty clubs to increase fundraising. Before, there was a massive gap
> of data capture and communication with community charity shoppers, but CharityStore
> is helping us to close it. We are looking to harness the technology CharityStore
> provides to ensure cross-organisation revenue streams are maximised.”

 * **[Rule change to let donors grant intermediaries authority to Gift Aid all donations in a year](https://fundraising.co.uk/2017/02/01/rule-change-let-donors-grant-intermediaries-authority-gift-aid-donations-year/)**(
   1 February 2017)
 * **[Devolved Scotland could lead a Gift Aid revolution, suggests report](https://fundraising.co.uk/2017/02/09/devolved-scotland-lead-gift-aid-revolution-suggests-report/)**(
   9 February 2017)
 * **[Deeds of covenant could provide solution to Gift Aid rule changes](https://fundraising.co.uk/2017/03/01/deeds-covenant-provide-solution-gift-aid-rule-changes/)**(
   1 March 2017)

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