# M&S Christmas TV advert to accompany 15,000 acts of kindness and £5 donations

- Link: https://fundraising.co.uk/2016/11/16/ms-christmas-tv-advert-accompany-15000-acts-kindness-5-donations/
- Published: 2016-11-16T11:40:47+00:00
- Author: Howard Lake

**Marks and Spencer has aired its Christmas 2016 TV Advert campaign, with a focus
on “Mrs Claus”. The campaign will include random acts of kindness and charity donations.**

The advert was broadcast on 11 November in the first advert break of _Gogglebox_.
It was also published on YouTube, the M&S website and announced via email to the
five million members of the retailer’s Sparks loyalty programme.

![Janet McTeer as Mrs Claus in M&S 2016 Christmas advert](https://wfay6x.infiniteuploads.
cloud/2016/11/marks-and-spencer-christmas-advert-2016-mrs-claus-portrait.jpg)

_Janet McTeer as Mrs Claus in M&S 2016 Christmas advert_

In the advert Mrs Claus goes to extraordinary lengths – including piloting a helicopter
and driving a snow-sled – to deliver a gift from someone who wants to give something
special.

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The campaign involves Mrs Claus taking over M&S’ social media accounts, and the 
hashtag **#lovemrsclaus**, which generates its own emoji.

![Mrs Claus pilots a helicopter in M&S' Christmas 2016 advert](https://wfay6x.infiniteuploads.
cloud/2016/11/marks-and-spencer-christmas-advert-2016-mrs-claus-helicopter.jpg)

_A different way of delivering Christmas presents_

## Random acts of kindness

The campaign, like other Christmas TV adverts, includes a charity element, although
not a specific charity partnership.

An “army” of Mrs Claus will be giving random acts of kindness (RAKS) to 15,000 customers
in the run-up to Christmas. For each act Marks & Spencer will donate £5 to the recipient’s
charity of choice. These acts could range from a free coffee from the M&S Café to
a free party makeover.

![Mrs Claus in her living room, from 2016 M&S Christmas advert](https://wfay6x.infiniteuploads.
cloud/2016/11/marks-and-spencer-christmas-advert-2016-mrs-claus.jpg)

_Mrs Claus in her M&S furnished home_

![Santa and Mrs Claus embrace in M&S' 2016 Christmas TV advert](https://wfay6x.infiniteuploads.
cloud/2016/11/marks-and-spencer-christmas-advert-2016-santa-and-mrs-claus.jpg)

_Santa and Mrs Claus embrace after their own giving of gifts._

Other 2016 Christmas ads with charity partnerships

 * [John Lewis and The Wildlife Trusts](https://fundraising.co.uk/2016/11/10/john-lewis-christmas-advert-includes-partnership-wildlife-trusts/)
 * [Aldi and Barnardo’s](https://fundraising.co.uk/2016/11/07/aldi-christmas-tv-advert-benefit-barnardos/)
 * [Sainsburys’ and Great Ormond Street Children’s Hospital](https://fundraising.co.uk/2016/11/15/sainsburys-christmas-tv-advert-campaign-supports-great-ormond-street-hospital/)

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